• Global leader of Telefónica’s B2B business (>€8B). Under my leadership, the unit shifted from a -2% annual decline to over 6% yearly growth for four consecutive years, becoming a benchmark in the Telco sector. • Defined and executed the global B2B strategy (Large Enterprise and SMB). • Accelerated the transition toward digital services, reaching 50% of total business revenue. • Oversaw financial results, profitability, and growth across all markets. • Led global teams and coordinated execution with operating companies. • Designed new commercial models, operational processes, and customer‑experience standards.

• Led the global unit responsible for developing next‑generation digital services, establishing the foundation for Telefónica’s B2B growth. • Developed and industrialized Cloud, Cybersecurity, IoT, and Big Data services. • Established strategic alliances with top global technology partners. • Accelerated digital product adoption across local business units.

• Defined Telefónica’s global network evolution during a critical moment in mobile‑network transformation. • Created the 2G‑to‑4G evolution strategy for each market. • >€5B spectrum‑auction strategy defined, enabling over €1B savings in network investments.

• Coordinated the chairman’s strategic agenda and corporate priorities. • Led transversal high‑impact corporate projects.