Global Head of Partner Demand Generation & Promotion Services 08/2021 to 09/2024 | HP Inc., Barcelona, Spain  Global Head of Partner Demand Generation and Promotion Services, reporting to VP of Partner Experience CoE, responsible for leading a global cross-functional organization across marketing, sales support, software development, and operations, supporting 480+ sales programs and influencing over $500m annual revenue.  Led a global team of 40 FTEs and external partners to drive execution of omnichannel partner marketing and sales promotion initiatives across multiple touchpoints.  Spearheaded the implementation of a $1m Marketing Development Fund (MDF) platform to standardize partner marketing processes, strengthen compliance, and maximize ROI across 480+ sales programs.  Enhanced operational efficiency by introducing automation and workflow optimization projects that delivered $700k annual savings, reduced time-to-launch by 25%, and contributed to revenue growth of ~20%.  Led cross-functional alignment across sales, marketing, product, finance, compliance, and operations, improving ROI by 25% and increasing partner usage and engagement by 15%.  Oversaw the restructuring of HP’s PSA network of 150+ advertising agencies, significantly improving adherence to marketing guidelines, service levels, and execution consistency.  Drove process excellence and compliance improvements through Lean 6-Sigma principles, enabling >97% SLA performance across operations and launch execution. Marketing & New Business Development Consultant, Graphic Solutions Business 02/2020 to 07/2021 | HP Inc., Barcelona, Spain  Marketing and New Business Development Consultant for Business Graphic Solutions BU, reporting to GM and VP of Graphic Solutions Division, responsible for leading personalization and new business incubation initiatives and collaborating with Corporate Strategy and Tech Ventures to explore scalable growth opportunities, investment paths, and commercialization models.  Assessed and recommended partnership, acquisition, and strategic growth options to support faster and better-aligned execution against business expansion objectives.  Acted as Change Agent to support the business pivot from a product-focused organization to a more solutions-based model, deploying new business approaches that enabled growth across diverse market segments.  Identified and pursued growth opportunities across personalized accessories, decoration, textiles, education, lifelong learning, publishing, and healthcare, targeting new revenues of $700m.  Generated a pipeline of 30 companies for pilot initiatives, creating innovative end-consumer personalization solutions with annual revenue potential of >$150m.  Supported internal funding decisions for new venture initiatives by developing business cases, aligning stakeholders, and helping secure executive sponsorship and resources for pilot and commercialization stages. Head of Strategic Marketing and Market Expansion, 3D Printing Solutions Business 04/2017 to 01/2020 | HP Inc., Barcelona, Spain  Head of Strategic Marketing and Market Expansion for 3D Printing Solutions, reporting to Director of 3D Printing Business Development, responsible for helping transform the organization from an R&D-centric model to a more customer insight-driven business by defining KPIs, insight-gathering processes, and market-driven decision frameworks.  Led a diverse team of 12 marketers to explore growth opportunities across verticals and define go-to-market strategies for priority customer segments.  Led training initiatives for employees and channel partners, strengthening understanding of industry insights, value propositions, and go-to-market strategies.  Conducted 70+ workshops with 150+ customers, generating 3,000+ actionable insights to improve 600+ applications across 60+ market segments.  Influenced double-digit million-dollar product investment decisions by translating customer insight, market opportunity, and growth potential into strategic recommendations for executive leadership.  Developed 15 segment-specific playbooks that enabled 1,000+ HP employees and channel partners to drive market expansion and commercial growth. Head of Demand Generation

Change Management

Prosci

2021 - 2021

Leading SAFe

SAFe

2022 - 2023