Technology, Information and Media
Holding Companies
Financial Services
Construction
Professional Services
Transportation, Logistics, Supply Chain and Storage
Active

Hubertus Osburg

Managing Director and Business Builder

About Me

Passionate and impact driven c-level executive (CEO, CPO) with demonstrated history of building, managing and growing business across different geographies in Europe and the Americas. Intra/-entrepreneurial mindset and consequent high level of leadership autonomy (incl. P&L and investment). Leading multicultural teams. Combining strategic vision with hands-on execution, strong stakeholder management, influencing capabilities and ability to scale operations, redesign processes and deliver measurable impact in complex corporate environments. Driving procurement perimeter €650M, delivering average savings of 11% across 10 geographies.

Jurisdiction

Spain | Germany | United Kingdom

Notable Employer

  • Director Vendor And Cost Management, Global L&D at Banco Santander
  • Managing Director Germany, Poland And Consumer Banking at Aquanima, Grupo Santander (Procurement Entity of Santander)
  • Managing Director Germany at Aquanima, Grupo Santander, Madrid, Duesseldorf
  • Manager Business Development/ Corporate Strategy at Amadeus, S.A, Madrid
  • Market Manager South America at Amadeus, S.A, Madrid
  • Manager Investor Relations at Dragados, S.a.
  • Manager Project Finance at Dragados, S.a.
  • Consultant at McKinsey & Company

Experience

Seniority LevelC-Suite
Years of Experience20+ years
Current StatusActive
Director Vendor And Cost Management, Global L&DNotableBanco Santander
2018 - 2023

reporting to Senior Director L+D Global and HQ Vendor, Cost and Compliance. Focus on Dojo, the corporate learning platform to help Santander transition to the leading global financial services platform with branches reaching 185,000 users. • Owned and managed the Dojo and Global L+D P&L with entrepreneurial perspective. Driven vendor and cost strategy: Build-vs-buy decisions, vendor portfolio optimization, and global budget planning. Vendor negotiation and contracting. • Led revenue initiatives: Value proposition design, business model review, and expansion to new clients. • Strengthened governance, operational metrics, and transparency across Global L+D. Key results • Contracted all key global vendors within target time and budget. • Balanced annual budgets and increased efficiency through rigorous spend control. • Achieved budget savings of 16% in 2024 and 48% in 2025. • Freed up resources for new L+D priorities and fostered a culture of transparency.

Managing Director Germany, Poland And Consumer BankingNotableAquanima, Grupo Santander (Procurement Entity of Santander)
2018 - 2023

reporting to the CEO. Member of the Executive Committee. P&L responsibility. Team of 10. • Led business and procurement ops across 10 countries,16 internal clients, managing a €650M perimeter. • Defined and agreed objectives, plans, strategies, structures and processes, both internal and client facing. Focusing on greater closeness to the bank. Expanded services to external clients. • Expanded business scope into supplier risk management and transactional sourcing. • Strengthened client penetration and satisfaction, aligning processes with bank needs. • Drove digitalization and online negotiation adoption. • Developed business with other entities in Europe (Spain, HQ, Portugal, UK, etc.). Key results • Expanded consumer procurement penetration from 25% to 41%. • Achieved 11% average savings and 50-60% online negotiation share. • Raised NPS to 8.2; service starts without contract reduced to 8%. • Met or exceeded effectiveness, efficiency and volume SLAs and KPIs.

Managing Director GermanyNotableAquanima, Grupo Santander, Madrid, Duesseldorf
2006 - 2018

reporting to the Director for Continental Europe • Built Aquanima from ground up, establishing it as the purchasing point of reference. • Expanded into supplier certification and contract management services. • Designed and aligned structures and processes with HQ and local clients. • Grew perimeter to 80% of purchasing volume at Santander. • Exceeded cashflow objectives for 11 consecutive years. • Achieved 12% average savings.

Manager Business Development/ Corporate StrategyNotableAmadeus, S.A, Madrid
2001 - 2006

reporting to the Director for Business Development/ Corporate Strategy • Co-led launch and operation of e-travel companies; negotiated JV, acquisition and cooperation agreements. Defined market entry strategies, business plans, budgets, and partner agreements. • Prepared board decisions and briefed C-level executives. • Jointly drove corporate cost-saving programs from analysis to implementation, identifying, validating and delivering €100M in savings p.a.

Market Manager South AmericaNotableAmadeus, S.A, Madrid
1999 - 2001

reporting to Director for Asia and Americas. Held P&L responsibility for 5 national companies and GMs, 150 staff, turnover €37M. • Defined regional strategies. Led negotiations with partners and providers. • Raised Market share + 2% and annual net profit: €4.5M, + 13%, local re-organization, containing personnel and telecommunications costs. • Improved financial and marketing planning and control. • Negotiated with multinational and key accounts, e.g. Aviatur, the largest travel agency in South America with complex multi-year solution.

Manager Investor RelationsNotableDragados, S.a.
1998 - 1999

reporting to Finance Director and CFO • Elaborated and agreed IR role, objective, strategy, positioning, transparency policies, and communication calendar (road shows, presentations, etc.). Built relationships with fund managers and analysts; managed internal/ external feedback loops for continuous improvement vs. market expectations. • Developed and executed internal project establishing valuation of Dragados. • Proposed and executed project to raise transparency in communications together with corporate communications contributing to outperformance of share vs. peers.

Manager Project FinanceNotableDragados, S.a.
1995 - 1998

responsible for South America and Europe reporting to Finance Director and CFO • Identified infrastructure concession projects in several countries, determined financial alternatives and evaluation criteria; coordinated financial/legal/fiscal analyses. • Developed financial proposals integrated with technical solutions, negotiated with financial institutions and conducted co-ordination with consortium partners.

ConsultantNotableMcKinsey & Company
1991 - 1995

Consultant in strategy and operations studies particularly for multinational consumer product and industrial companies. Developed and performed analyses, expert liaison, client relations, recommendation development and presentation of solutions.

General ManagerMagicGlobe (E-travel start up)
1999 - 2000

Developed business plan, organisation and recruitment (6 months)

Marketing SpecialistGeneral Electric Company, Plastics Division
1986 - 1987

Reporting Marketing Managers/ Directors on various projects.

Education

Masters of Business AdministrationIESE
1992 - 1994
Degree of BA Hons in Business Administration, Top Ten in Class RankingEuropean Business School
1987 - 1991
Diploma of Diploma in industrial commerceBerufliche Schulen Olpe
1984 - 1986
Diploma of A-levelsGymnasium der Stadt Lennestadt
1977 - 1984

Skills

Core skills0
Languages4

Languages

English
French
German
Spanish