•Technical Campaign Execution: Built and configured email workflows, audience segments, and dynamic content in Adobe Campaign Classic for campaigns reaching 20,000–80,000 contacts monthly — adapting agency-produced assets to ensure cross-device compatibility and MLR compliance readiness. •Agency Asset QA: Served as technical reviewer for all digital assets from external creative agencies, validating HTML/CSS quality, brand standards, and compliance requirements before each campaign deployment. •Performance Reporting: Maintained real-time campaign performance dashboards providing KPI visibility across Oncology and CVRM programs, reducing time spent in alignment meetings by 50%. •Process Improvement — Power Apps: Identified a visibility gap in day-to-day campaign tracking and independently built a Microsoft Power Apps tool for the team — improving operational transparency and reducing manual follow-up within the Oncology campaign group.

•Template Architecture: Designed and built a modular Eloqua template library from scratch, reducing campaign Time-to-Market by 40% across all markets while maintaining 100% brand consistency across languages and business units. •Nurture Program Execution: Built and deployed 100+ multi-touch nurture and re-engagement journeys with SFTP data imports and SQL-based segmentation to support lead routing for sales teams across the Americas. •Integrations: Configured webhook integrations connecting LinkedIn Lead Gen Forms and Facebook Lead Ads directly into Eloqua for real-time lead capture and automated nurture enrollment. A/B Testing & Optimization: Managed A/B testing across subject lines, CTAs, and landing pages — achieving +15% open rates and +10% conversion lift across global campaigns. •SOP Development & Training: Authored global SOPs adopted by regional marketing teams; delivered technical training to stakeholders across multiple countries, accelerating onboarding by 30%.

Governed the lifecycle of global marketing assets across multiple HP business units — standardizing publication workflows for PDFs, videos, and brochures, tracking programs against OKRs and timeline milestones, managing agency deliverables, and overseeing budget execution across concurrent multi-region programs.

Eloqua Master

Oracle University

2019

Certified SAFe® 5 Scrum Master

SAFe by Scaled Agile, Inc.

2022

Credential ID: aae921b2-683c-4ff6-bfb8-1fd05ee9d7c6

HubSpot Marketing Hub Software

HubSpot Academy

2026

Credential ID: 4ce3502b3b7e40898a52e9ab02b77d35

Lean Six Sigma Green Belt

AstraZeneca

2025

Scrum Product Owner Certified (SPOC)

ScrumStudy

2025

Credential ID: 778627

Scrum Master Certified (SMC)

ScrumStudy

2025