• Led end-to-end website launch: SEO implementation, vendor management & WordPress content; doubling monthly average engaged sessions. •Led setup of Salesforce Marketing Cloud Next implementation, enabling omnichannel campaign tracking & visibility. •Developed strategy, budget & ad targeting for 12 month ABM campaign. • Owned AWS Partnership: handled all co-marketing activities & MDF coordination.
•Managed all web content creation on Drupal site •Owned Pardot email marketing for Sumitomo & partners
• Exceeded in webinar attendance goal 7x (728 vs. 100 target). • Grew monthly new users 6.8x (1K to 6.8K), engaged sessions 5x (2.4K to. 12.3K). • Built HubSpot marketing ecosystem from scratch: lead scoring, ROI tracking, and automation for campaign optimization & sales enablement.
• Promoted Jan 2023, establishing proof of concept within 5 months. • Quadrupled event lead gen (100 vs. 400) at industry's largest exhibition. • Boosted LinkedIn and Instagram following 20% and 12% within 3 months. • Introduced AI tools & content pillars, cutting content production time by 50%. • Owned multi-channel campaigns (LinkedIn Ads, Google Ads, email).
• Promoted March 2021 • Owned full event marketing lifecycle: contracts, logistics & promotions. • Doubled LinkedIn page unique page views & followers • More than doubled average email newsletter click rate. • Owned MS 365 CRM operations: order processing & account engagement.
• Managed partner relations & marketing • Assisted in leading community outreach and B2C events • Led marketing & sales content creation (video, email, graphics & presentations).
• Collaborated with the Head of Marketing on all content creation, focusing on graphic design using Adobe Creative Suites. • Assisted Director of Business Development with CRM analysis & Sales Campaign Creation in Sugar CRM.
Sales Enablement
HubSpot Academy
2023
Credential ID: 8d5626441ae54c8ab3f1850cc3e24e01
Use Google Analytics for Your Business
Google Skillshop
2023
Credential ID: 81712609