Government Administration
Technology, Information and Media
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Active

Katherine M

Digital Marketing Manager (6+ Years in B2B & Industrial Sectors)

About Me

Specializing in marketing automation, demand gen and omnichannel campaigns. Proven record of scaling acquisition and building data-driven CRM / marketing automation systems.

Jurisdiction

Germany

Notable Employer

  • Digital Marketing Manager at Retraced
  • Marketing Manager → Marketing Lead at 3B Private Label Portal
  • Marketing & Operations Coorinator → Marketing Manager at oelheld U.S., Inc.

Experience

Seniority LevelMid-Senior level
Years of Experience6-10 years
Current StatusActive
Digital Marketing ManagerNetop
2025 - Present

• Led end-to-end website launch: SEO implementation, vendor management & WordPress content; doubling monthly average engaged sessions. •Led setup of Salesforce Marketing Cloud Next implementation, enabling omnichannel campaign tracking & visibility. •Developed strategy, budget & ad targeting for 12 month ABM campaign. • Owned AWS Partnership: handled all co-marketing activities & MDF coordination.

Digital Marketing SpecialistSumitomo Cyclo Drive Germany GmbH
2025 - 2025

•Managed all web content creation on Drupal site •Owned Pardot email marketing for Sumitomo & partners

Digital Marketing ManagerNotableRetraced
2024 - 2025

• Exceeded in webinar attendance goal 7x (728 vs. 100 target). • Grew monthly new users 6.8x (1K to 6.8K), engaged sessions 5x (2.4K to. 12.3K). • Built HubSpot marketing ecosystem from scratch: lead scoring, ROI tracking, and automation for campaign optimization & sales enablement.

Marketing Manager → Marketing LeadNotable3B Private Label Portal
2022 - 2023

• Promoted Jan 2023, establishing proof of concept within 5 months. • Quadrupled event lead gen (100 vs. 400) at industry's largest exhibition. • Boosted LinkedIn and Instagram following 20% and 12% within 3 months. • Introduced AI tools & content pillars, cutting content production time by 50%. • Owned multi-channel campaigns (LinkedIn Ads, Google Ads, email).

Marketing & Operations Coorinator → Marketing ManagerNotableoelheld U.S., Inc.
2020 - 2022

• Promoted March 2021 • Owned full event marketing lifecycle: contracts, logistics & promotions. • Doubled LinkedIn page unique page views & followers • More than doubled average email newsletter click rate. • Owned MS 365 CRM operations: order processing & account engagement.

Marketing & Sales Junior ManagerAlpha Media USA
2019 - 2020

• Managed partner relations & marketing • Assisted in leading community outreach and B2C events • Led marketing & sales content creation (video, email, graphics & presentations).

Marketing InternMoving Station LLC.
2018 - 2019

• Collaborated with the Head of Marketing on all content creation, focusing on graphic design using Adobe Creative Suites. • Assisted Director of Business Development with CRM analysis & Sales Campaign Creation in Sugar CRM.

Education

Degree of Bachelor of Science, Business Administration (Marketing)Valparaiso University
2014 - 2018

Certification

Total Certifications2

Sales Enablement

HubSpot Academy

2023

Credential ID: 8d5626441ae54c8ab3f1850cc3e24e01

Use Google Analytics for Your Business

Google Skillshop

2023

Credential ID: 81712609

Skills

Core skills0
Languages2

Languages

English
German