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NicoleT.

Making marketing work behind the scenes | Content & Marketing Operations 🔧

About Me

Hi, I'm Nicole. I get genuinely excited about understanding things. How a product works, who it's actually for, what the competition is doing, why a piece of content is performing (or isn't). That curiosity is probably what's moved me across content, communications, SEO, ops, and project management over the last 8 years. I've worked across a pretty wide range of industries: B2B SaaS, e-commerce, digital assets, equestrian lifestyle, tech startups. Which sounds scattered until you realise the skill was never the industry knowledge. It was always the ability to get up to speed fast, ask the right questions, and build something that actually works for the people on the other end. Some things I'm proud of: five years growing a B2B/C stock media platform, a LinkedIn rebuild for a VR tech company that hit 48% more impressions and doubled followers in two months, content ops work across B2C e-commerce brands that needed structure as much as creativity, and my time with Career Club DK where I've worn about five hats at once: board member, social media manager, event crew for our annual Women Empowerment Summit (150+ guests, 20 speakers), mentor, and WingWoman for members navigating their careers. I ask sharp questions. I connect dots fast. I build systems that don't fall apart when I'm not in the room. And I care about the work and my team in a way that tends to be contagious. ❤️ I'm open to roles where those skills are useful: content and brand strategy, marketing ops, project and process management, social media, CMS ownership, digital communications. Basically, if there's a complex thing that needs to become a clear, well-run thing, that's my zone. Outside of work: immersing myself in a good fantasy book, gaming with friends, and letting my cats Arthur and Sir Percival supervise my Notion setup.

Jurisdiction

Denmark

Experience

Seniority LevelMid-Senior level
Years of Experience6-10 years
Current StatusActive
Content & Communications Specialist Colourbox
2018 - 2023

Owned content calendars, copy, and social presence across Facebook, Instagram, LinkedIn, and Pinterest channels Boosted traffic by 30% through strategic content testing and campaign optimization. Tracked content and engagement metrics to drive continuous improvement, including for Paid Ads via Meta Ads, Google Ads and LinkedIn. Created and SEO/AEO optimized website and campaign content Implemented keyword optimization and A/B testing that improved organic traffic and user engagement Reduced internal back-and-forths by building clear FAQ libraries, onboarding guides, and content briefs

Content SpecialistVirsabi
2024 - 2024

Rebuilt the LinkedIn content strategy for a B2B SaaS company, improving impressions by 48% and doubling followers Supported marketing team with tone of voice development and content workflow documentation Provided content insights and recommendations to align marketing assets with business goals and technical offerings

Content Marketing SpecialistKingsland Equestrian
2024 - 2024

Audited paid and organic SoMe efforts across TikTok, Pinterest, and Meta to improve ROAS. Conducted full SEO audits, delivering actionable plans for improved SERP visibility. Prepared social media strategies and good practice manuals for their LinkedIn, Pinterest and TikTok. Led campaign wrap-up analysis decks, including CAC and content benchmarking. Supported influencer outreach, PR pack development, and competitive content analysis.

Digital Marketing & E-Commerce ConsultantCam Cam Copenhagen
2024 - 2024

Coordinated content updates across a multilingual e-commerce platform Ensured QA, accuracy, and timely publishing of campaigns and product content Worked closely with marketing, design, and product teams on launches Maintained structured workflows and documentation

Content Marketing ConsultantVarious
2023 - Present

Audited and supported 5+ B2B/B2C companies in streamlining their content ops: from SEO audits and SoMe strategy to implementation and reporting Built custom content calendars for global product launches, always-on campaigns, and user-generated content (UGC) Designed process templates and creative briefs to help reduce bottlenecks between content, brand, and paid media teams Delivered editorial guidelines and playbooks to ensure tone, structure, and channel formats were aligned

Social Media Manager & AdvisorCareer Club DK
2025 - Present

Plan and execute content strategies, campaigns, and events for a growing membership network of professionals in Denmark. Manage performance tracking (CTR, CPC, engagement, conversion proxies) and reporting to improve engagement and brand visibility across social channels. Collaborate with speakers, partners, and internal teams to align campaign rollouts and digital communication. Developed streamlined workflows and monthly analytics reporting to measure campaign ROI and growth. Act as a trusted advisor to leadership, contributing to marketing direction, positioning, and campaign prioritisation.

Education

Diploma of Multimedia Design and CommunicationUniversity College Lillebælt
2014 - 2016
Degree of Digital Concept DevelopmentUniversity College Lillebælt
2016 - 2017

Certification

Total Certifications4

Atlassian Agile Project Management Professional Certificate

Atlassian

2026

Credential ID: 2f3eabee84fa38a31ca58ffa977260beb3d561b2f1f7b93924a40cdec00acde1

Scrum: The Basics

Linkedin

2025

Python for Beginners

Alison

Credential ID: 3658-46591381

Advanced English Examination

Cambridge University

Credential ID: 0042338636

Skills

Core skills0
Languages2

Languages

English
Romanian