Key Achievements: • Drove 22% average annual revenue growth and achieved 31% profit increase. • Closed 22 new commercial agreements (9 consignment, 13 government deals), significantly expanding the B2B footprint. • Increased the largest wholesale client's spend by 60% (four quarters) through cross-selling high-margin specialized products. • Maintained a 15% conversion rate from initial contact to formal meeting with new wholesale dealers/brands, focusing on qualified event leads. • Led mitigation of major strains caused by scaling from 15 to 28 brands, implementing a swift overhaul of ERP tools and procurement SOPs. Key Responsibilities: • Managed a portfolio of 28 international brands, acting as primary commercial contact for partners across Europe, the USA, and Asia. • Built and maintained B2B customer pipelines using CRM processes, tracking opportunities, forecasting demand, and driving repeat business. • Performed competitor and market analysis to identify revenue opportunities and refine go-to-market positioning. • Negotiated commercial terms with suppliers, improving margins and securing favourable contractual agreements. • Delivered data-driven insights to leadership through structured reporting, sales analysis, and forecasting. • Collaborated with marketing teams to create digital campaigns, product announcements, and targeted promotional content. • Led staff training to improve product knowledge, objection handling, and customer engagement skills.

• Sustained excellence in crisis management and customer relations, consistently demonstrating high emotional intelligence and composure while operating under pressure in a fast-paced, complex international environment. • Delivered premium customer service, ensuring passenger satisfaction and brand adherence, while strictly complying with all Safety Operation Procedures (SOPs).

• Ensured 100% financial compliance and reporting accuracy throughout the two-year period, facilitating smooth month-end/year-end close processes and enabling precise financial forecasting. • Managed all accounting transactions, including full P/L preparation, tax computation, accounts payable/receivable reconciliation, and compliance with all laws and GAAP standards.

• Supported digital transformation by helping launch an online accounting service for clients. • Used social media channels and digital outreach to promote online services. • Assisted with financial analysis and report preparation, improving detail orientation.