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santiago

Growth Marketing & Digital Project Manager | Estrategia, Data, CRO & Automatización con IA

About Me

Soy un perfil híbrido entre marketing, datos y gestión de proyectos, con experiencia liderando iniciativas end-to-end en entornos B2B y B2C. Trabajo conectando estrategia y ejecución: desde la captación hasta la conversión y optimización, combinando performance, analítica y automatización. He gestionado proyectos digitales complejos, coordinando equipos técnicos y de negocio, y actualmente lidero acciones de growth para más de 200 clientes y 65.000 usuarios. Me enfoco en mejorar funnels, escalar procesos con IA y tomar decisiones basadas en datos para generar impacto real en negocio

Jurisdiction

Spain

Notable Employer

  • Digital Project Manager at Lavinia

Experience

Seniority LevelMid-Senior level
Years of Experience6-10 years
Current StatusActive
marketing mangaerSmart Point
2024 - Present

Smart Point is a SaaS (B2B2C) company that focuses on providing valuable solutions to its real estate clients, including parcel delivery, services, and amenities that offer convenience, comfort, and distinction to our clients. To this end, it forms alliances with strategic partners. My role involves: •Developing and designing mailing campaigns for clients and users •Developing, managing, and implementing marketing plans to inform, promote, and convince customers and users of the value of Smart Point. •Providing support to more than 200 active customers •Generating mechanisms for finding new strategic partners •Promoting agile and innovative methodologies to improve work processes, such as automation and the use of AI •Promoting and organizing corporate events from a commercial perspective to a creative starting point. •Producing and promoting audiovisual proposals that inform about the benefits of Smart Point services. •A T-shaped approach to digital marketing, with a particular focus on retention and the customer lifecycle.

Digital Project ManagerNotableLavinia
2024 - 2024

Vidneo is a company of the Lavinia Group, focused on producing audiovisual web developments. My tasks are: - Give support to customers and promote different solutions. - Budget control - Act as an intermediary between the different areas of development and customers. - Manage new releases, solutions to incidents and different implementations. - Administration of documentation related to technical changes - Service quality control - Verification of acceptance criteria - Implementation of agile working methodologies - Product Owner Tools used: Jira Service Manager, Confluence, Trello Filezilla, Postman, ETCVidneo is a company of the Lavinia Group, focused on general and product support audiovisual web developments. My tasks are: - Support customers and promote different solutions.

Data AnalyticsDiario Sport
2022 - 2024

Diario Sport is one of the most important sport´s news paper of Spain. My task are: - Make daily reports on the most relevant news - Perform brenchmark, user recruitment, performance reports, social networks, etc. - Initiate, control and manage optimization projects and link between sections such as Marketing and Writing. - Coordinate the acquisition of information between the parties (Analytics, Piano, BigQuery, Bcube) - Coordinate and carry out multisectoral performance reports - Project Managment with the marketing team.

Education

Masters of Master in digital project managerinesdi
2024 - 2025
Masters of Master in institutional communicationsUPF
2015 - 2017
Masters of Product Manager with IAALAMOS LABS
2025 - Present

Skills

Core skills0
Languages1

Languages

Spanish