Provide strategic consulting to premium lifestyle, wellness, and tech founders, developing digital marketing strategies, brand positioning frameworks, and tailored go-to-market plans that aligned with business objectives.

Designed and executed comprehensive marketing strategies and growth marketing for global brands and start-ups including GoDaddy, Mercado Pago, Palominos, Edrone, Spikeball, and Yema. • Oversaw Brand Management, Inbound Marketing, Paid Media, SEO, CRM (HubSpot) and Content Development with focus on KPI management and revenue growth. • Provided team leadership for digital projects team, serving as strategic consultant to clients across international markets. • Led cross-functional collaboration internally with Creative, Design, Analytics, SEO, CRM, Performance, IT, Content and Client Services teams to ensure seamless campaign execution and alignment of objectives. • Collaborated with Analytics and UX/UI teams to execute A/B testing experiments to improve conversion rates and customer acquisition. Translating marketing analytics and data-driven insights into actionable marketing strategies. • Directed performance marketing across paid channels with KPI management, optimizing spend allocation to maximize ROAS. • Managed projects through Monday, ClickUp, Asana and Trello to optimize workflows and delivery timelines. Achievements: - Led the launch of 15+ digital projects managing cross-functional team to deliver impactful marketing initiatives. - Established GoDaddy as a leading content hub across LATAM (2019-2021), driving significant growth in user engagement through strategic SEO initiatives, reaching: Mexico: from 304K to 712K annual readers, Colombia: from 75K to 198K annual readers, Chile: from 38K to 100K annual readers, Argentina: from 29K to 82K, annual readers, and Peru: from 39K to 125K annual readers

Led multi-country strategy across 15 countries (LATAM), developing and executing comprehensive digital marketing strategy that drove e-commerce growth, customer acquisition, and brand positioning for both sports and lifestyle collections (caps and apparel). • Defined strategic objectives (brand awareness and demand generation) and developing market-specific tactical plans. • Held budget ownership of $3 million USD annual marketing budget, optimizing resource allocation across performance marketing channels and monitoring expenditures to maximize ROI and achieve revenue objectives. • Planned annual digital marketing activities for product drops, brand events, and activations that maximized reach across digital channels. • Provided team leadership for specialized professionals across, SEO, Email (Klaviyo, MailChimp), Social Media, Padi Media, and Content Development (photo, video, blog posts). • Oversaw strategic content production for LATAM communications, developing product launch materials, event assets, evergreen content, and lifestyle storytelling. • Developed end-to-end customer journey roadmap with funnel optimization focus, implementing A/B testing frameworks and conducting user research across markets to improve conversion rates and channel performance. • Directed performance marketing (Facebook, Instagram, YouTube, TikTok, Pinterest, and Google) across omnichannel touchpoints (retail, wholesale, e-commerce, flagship stores), executing paid media strategies and KPI management processes to drive e-commerce growth and in-store traffic. Achievements. Drove eCommerce growth across the region (New Era Cap Company, 2017-2024): - Expanded the subscriber base from 124K to 780K, enhancing customer engagement and retention. - Boosted total annual users from 1 million to 9.3 million, significantly increasing brand visibility and reach. - Accelerated annual revenue growth from $13 million MXN to $250 million MXN, showcasing strong business impact and ROI. - Boosted blog engagement with an average annual growth rate of 82%, driving significant content visibility and audience interaction - Pioneered comprehensive YouTube content strategy featuring "Cap Talks" series and educational evergreen content, achieving viral success with "How to Clean Your Cap" tutorial (1M+ views)

Led digital marketing strategy across Social Media, SEO, Email, and Content for high-profile clients (Televisa, Turner Media, AXA Insurance, Stara Hotels, Clear Channel, The Diva Cup). • Led cross-functional collaboration with creative, IT, design and content teams to ensure seamless campaign execution. • Directed performance marketing campaigns (Google and META) leveraging marketing analytics to optimize ROAS, scale customer acquisition, and delivering data-driven recommendations. Oversaw website and mobile app development to enhance digital presence, user experience, and conversion rates. • Conducted comprehensive market research to identify ideal consumer profiles and behavioral insights, integrating findings into targeted digital marketing strategies and crafting compelling storytelling. Achievements: - Spearheaded the planning and execution of 10+ digital and digital marketing projects for international brands. - Launched two mobile apps: the first-ever voting app for Premios Metropolitanos de Teatro (Los Metro), and an app for Televisa.

Led brand and marketing strategy by defining the roadmap and value proposition, conducting market research, for top brands such as BMW, Mini Cooper, and Chuck E. Cheese’s. • Conducted data analysis (Field Agent), to obtain consumer insights, enabling the development of targeted and high-impact marketing strategies. • Developed and implemented comprehensive branding strategies to enhance brand positioning and drive consumer engagement, aligning creative concepts with business goals. Presented analytical findings, quantitative and qualitative insights (A/B testing).

Held budget ownership of $300,000 USD annual communications budget, managing end-to-end strategies across Public Relations, Events, Radio,Television, Print, and OOH to drive customer acquisition and brand positioning in the premium retail segment. • Cultivated strategic stakeholder relationships with key regional media outlets, including TV, radio, print, and OOH platforms. • Led cross-functional teams (sales, merchandising, and store operations) to execute integrated campaigns aligned with business objectives. • Designed and executed seasonal campaigns across key retail periods (Back to School, Fall/Winter, Spring/Summer, Holiday), orchestrating premium events including fashion runways, product launches, gastronomic experiences with regional chefs, makeup artist activations, and festive celebrations that drove traffic, conversion, and category sell-through. • Managed premium cross-category brand activations spanning beauty, fashion, gastronomy, sports, and lifestyle Achievements: - Led market entry and store launch in Northwest Baja California, a challenging U.S.-Mexico border region, developing localized brand positioning strategies to compete with American retailers and convert cross-border shoppers into loyal customers. - Contributed to high-profile Fashion Fest runway events for AW 2014 and SS 2015 seasons, featuring international models Rosie Huntington-Whiteley and Irina Shayk.

• Oversaw media planning, product launches, and brand activations through cross-functional collaboration with Sales, Product, and Operations teams to drive customer acquisition and brand awareness. • Directed end-to-end product launches and go-to-market strategies. • Led stakeholder management and cultivated strategic relationships with key media outlets, local chefs, and hospitality industry leaders. • Managed social media and digital content strategy, developing engaging storytelling that amplified brand positioning. Achievements: - Launched the company's first branded restaurant in the region, crafting compelling storytelling strategies to promote craft beer culture - Positioned Cucapá as a premium craft beer brand, enhancing brand positioning and consumer perception in a competitive market.