-Support to the Multichannel marketing (digital, social, etc.) for the part of the portfolio represented by the Established products -Brand Management coordination -Definition and implementation of the marketing strategies about the products and the Company -Target definition linked to new products launches and support to the others, defining strategies (at international level) -Budget control -Continuous co-operation with international affiliates and partners -Continuous internal/international partnership with Scientific dept, Sales, Regulatory, Purchasing, etc. - Strategy design/implementation (marketing) international -Support to the negotiation with partners for possible deals (BD&L) -B2C Marketing strategies and implementation