Independent brand and marketing strategy consultancy. Partnering with startups, Fortune 500 companies, and agencies on brand strategy, positioning, go-to-market strategy, and pitch deck development. Key clients include PepsiCo, Frito-Lay, SC Johnson, Canon, Bosch, and JBL. Built investor pitch decks, led strategic pitches for new business, and developed brand platforms across fintech, e-commerce, education, CPG, and luxury sectors.

Led Xfinity's Retail Strategy, delivering strategic thinking to elevate retail communications and activations. Guided store redesign and refined customer interactions to create a brand-driven environment.

Led Global Planning on SC Johnson across Home Cleaning, Pest Control, and Air Care brands. Developed shopper marketing strategies for Walmart, Target, Sam's Club, Home Depot, and Dollar General. Collaborated with TracyLocke offices in UK, Singapore, and Argentina.

Led brand strategy and cultural insight projects for Fortune 250 companies and global food brands. Developed strategic frameworks and client-facing presentations translating consumer research into actionable brand direction.

Led all brand building initiatives for a major telecom operator, managing a $58M budget. Guided brand turnaround strategy post-audit crisis, launched the largest integrated campaign in company history, and managed sports marketing partnerships including FC Barcelona. Built and led the branding department across brand strategy, communications, content, and sports marketing.

Led strategic planning and new business development across the Middle East and Africa for 8 years. Directed pitches and strategic presentations for clients including Zain, PepsiCo, Clorox, VW, Unilever, and Emaar. Published thought leadership on telecom branding for DDB Worldwide. Built the agency's planning capability through training and workshops across the region.

Led a pioneering telecom brand consultancy focused on helping operators manage growth without diluting brand value. Applied proprietary branding tools to client business challenges, led insight-mining projects, and conducted executive training on industry and consumer trends.

Led 360 Brand Stewardship across the Ogilvy Group, enabling integrated strategic thinking for key clients including Unilever and PepsiCo. Drove group synergy and built agency capability through training programs. Also led strategy for the brand activation agency within the Ogilvy Group.

Co-founded Pakistan's first strategic marketing agency, delivering media-neutral, problem-centric brand solutions. Led strategy development on brand planning, activation, and experiential marketing projects, primarily for Unilever.

Responsible for new business pitches and strategic planning for beverages (PepsiCo) and telecom. Contributed to the largest food study with Ogilvy Asia Pacific, recognized as the best among 14 countries. Led agency training on brand stewardship and leadership.