Leading marketing strategy and growth initiatives for ScoreBuddy, the AI-powered quality assurance platform transforming contact center operations. Drawing on 20+ years of B2B marketing experience across enterprise software companies including Citrix, New Relic, and Wrike, driving go-to-market execution for innovative QA technology that delivers 100% conversation coverage while reducing manual workload by up to 80%. • Spearheading demand generation and product marketing for AI-driven conversation analytics across international markets (EU, APAC, Americas) • Building thought leadership content programs and competitive positioning in the customer experience technology space, leveraging expertise in technical content creation and social media • Developing targeted marketing campaigns for QA managers, CX leaders, and contact center executives across enterprise segments • Leading integrated marketing programs that align closely with sales teams to drive pipeline generation and customer acquisition • Positioning ScoreBuddy's human-in-the-loop AI approach through data-driven marketing strategies and measurable campaign optimization • Integrating AI tools into marketing workflows to accelerate content creation, campaign ideation, and market research • Using AI-assisted analytics and automation to optimize marketing performance and reduce manual workload across the team • Leading adoption of AI across the marketing function to increase productivity, experimentation, and speed-to-market

Led comprehensive marketing strategy and execution across international markets for Wrike's project management and collaboration platform, covering EU, LatAm, Brazil, APAC, and Japan regions. - Regional Marketing Strategy: Developed and implemented localized go-to-market strategies for diverse international markets, adapting global campaigns for regional audiences while maintaining brand consistency and messaging alignment - Demand Generation Leadership: Orchestrated multi-channel demand generation programs including digital marketing, content marketing, SEM/SEO, and social media campaigns to drive qualified lead generation across all international territories - Cross-functional Collaboration: Partnered closely with regional sales teams, product marketing, and local field marketing organizations to ensure seamless campaign execution and sales enablement across multiple time zones and cultural contexts - Localization & Market Adaptation: Translated corporate marketing initiatives for international audiences, ensuring cultural relevance and market-specific positioning while working with local agencies and vendors - Performance Analytics: Implemented robust tracking and measurement frameworks to analyze campaign performance across regions, providing regular reporting to corporate marketing and international sales leadership on ROI and pipeline contribution - Digital Marketing Optimization: Managed region-specific digital advertising budgets and optimization across Google Ads, social platforms, and marketing automation tools (Marketo, Salesforce) to maximize lead quality and conversion rates

- Responsible for creating and implementing digital and email marketing programmes for EMEA, using tools including Google Adwords, SEO, Marketo and Salesforce, and working with third parties including online publications and agencies. - Work closely with the Demand Generation team in San Francisco to localise corporate campaigns for a European audience, aware of what does and does not translate across different geographies. - Ongoing tracking and analysis of the success of EMEA digital and email marketing programmes, ensuring the results are communicated regularly to corporate and EMEA sales and marketing organisations. - Function as an internal consultant to the corporate and EMEA marketing teams, providing advice on the best way to execute digital and email campaigns in EMEA to gain the right results - Integrate and align with the wider EMEA marketing team on delivering high-quality events.

- Manage the strategy, marketing, promotion and branding of all SoftNAS products - Responsible for driving the adoption of the SoftNAS cloud storage product set - Manage the demand generation strategy for all SoftNAS products - Develop "key play” sales and marketing programs, from content to demand generation programs, for targeted verticals and customer segments - Develop rolling quarter-ahead blog content roadmap and author blog content that resonates with the market - Work with SoftNAS customers and partners to showcase their innovative use of our technology - Build competitive analysis tools to define SoftNAS positioning in the cloud storage market, including competitive kill sheets - Create killer sales tools across the buyer’s journey

- Manage the strategy, marketing and promotion of our WW services business. - Lead the annual and quarterly Demand Marketing Programs Plan creation for worldwide Cross-Services business, working collaboratively and in alignment with other teams: Education/Support/Consulting Offer Marketing, Services PR, Messaging & Branding, E-Marketing, Education/Support/Consulting Sales Teams, Corporate Marketing, Geo Field Marketing (Americas, EMEA, APAC, Japan) - Lead agency relationships and internal marketing/advertising team. - Translate marketing plans into actionable projects and lead the creative development process. - Use data analytics to guide marketing decisions, and identify/document business cases for new opportunities. - Actively support an environment of experimentation, innovation, collaboration, and personal growth within the organization. - Interact with all functional areas to coordinate any requirements/support for campaign planning and execution. I believe that content is king in Demand-Gen and I’m a huge Social Media Advocate. Some stats: - Produced over 400 Citrix technical videos online with over 3 million+ views (http://www.citrix.com/tv/) - Published over 40 Slideshares with 400,000+ views (http://www.slideshare.net/davidmcg/) - Created eBook and achieved 70,000+ downloads and over $200k in Services revenue - Built and executed a webinar focused marketing campaign for Services. Resulted in over 16,000 webinar registrations & $1M+ revenue for Citrix Services.