Joined as Director of Strategic Innovation, later led EMEA Consumer Goods Go-to-Market, and most recently served as Global Industry Advisor.▪ Trusted advisor to C-level at global Consumer Goods & Retail clients. ▪ Co-created solutions and helped close $2M+ average deals. ▪ Led launch of Consumer Goods Cloud; drove 260% growth in 2 years (60% EMEA revenue). ▪ Forged strategic alliances with GCIs: Accenture, PwC, IBM for $5M+ deals; new product offerings ▪ Led cross-functional teams across top accounts to solve key business challenges using design thinking methodology ▪ Developed partnership model with Bain Consulting; created bespoke product offering. ▪ Represented Salesforce in media, blogs, conferences; selected for global women leadership program

Progressed from Global Trade Manager to Chief Digital Officer.▪ Built global digital division P&L owernship, generating $5M+ in early sales; launched 5 brands via HSN partnership ▪ Pioneered e-commerce strategy; developed platform, logistics, and KPIs. ▪ Developed Amazon and e-commerce strategy, resulting in $2M incremental sales ▪ Led EMEA GTM strategy for 15 brands across 40+ markets, achieving $60M+ sales in export markets ▪ Managed 12-person global team. ▪ Designed 50+ fully integrated marketing and trade marketing campaigns from concept to execution for 7 brands, managing an annual development budget of $2m.

All start mentor - top 1% globally. Support early-stage founders in deep/climate tech with commercialization and business models. ▪ Advised 25+ startups on GTM strategy, sales, and scalable revenue models. ▪ Focused on circular economy, clean-tech, renewable energy, and industrial innovation. Many with AI-powered solutions now scaling across industry

Commercial Management Platform : Product and GTM advisory support to CEO and leadership team

Waste management AI solution: Product and GTM advisory support to CEO

Sustainable Supply Chain Management

University of Cambridge

2023

Credential ID: 93391283

Business Sustainability Management

University of Cambridge

2023

Credential ID: 73424650

Climate Reality Corps Training

The Climate Reality Project

2025