Designed integrated communication strategies aligned with corporate transformation. Produced high-impact media content, reinforcing corporate reputation. Speechwriter for Top Management Managed crisis communication and reputation monitoring. Built strong relationships with top-tier journalists. Led digital strategy, increasing engagement and visibility. Organized large-scale corporate events. Developed internal communication plans. Coordinated external agencies and suppliers.
Managed internal/external communication activities and media monitoring. Coordinated corporate and disease awareness events. Led Social Media Advocacy Program and delivered employee trainings. Produced ADV and CSR communication materials. Collaborated with therapeutic areas to support healthcare campaigns.