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Filomena Casciani

Corporate & Sustainability Communications Manager

About Me

Communication Manager with 10+ years of experience in corporate communication, media relations, employer branding and strategic storytelling. I have managed high-impact events, supported Top Management through speechwriting and crisis communication, and developed integrated digital and internal communication strategies aligned with corporate transformation goals. I thrive in dynamic, complex environments where communication plays a key strategic role. Passionate about sustainability, innovation and new technologies, I combine creativity with analytical thinking and a strong problem-solving approach. CORE AREAS Corporate Communication • Internal Communication • Media Relations • Event Management • Sustainability Communication • Employer Branding • Crisis Communication • Digital Strategy • Generative AI for Communication

Jurisdiction

Italy

Notable Employer

  • Corporate & Sustainability Communications Manager at British American Tobacco
  • Communications Specialist at Merck

Experience

Seniority LevelMid-Senior level
Years of Experience6-10 years
Current StatusActive
Corporate & Sustainability Communications Manager NotableBritish American Tobacco
2018 - 2026

Designed integrated communication strategies aligned with corporate transformation. Produced high-impact media content, reinforcing corporate reputation. Speechwriter for Top Management Managed crisis communication and reputation monitoring. Built strong relationships with top-tier journalists. Led digital strategy, increasing engagement and visibility. Organized large-scale corporate events. Developed internal communication plans. Coordinated external agencies and suppliers.

Communications SpecialistNotableMerck
2016 - 2017

Managed internal/external communication activities and media monitoring. Coordinated corporate and disease awareness events. Led Social Media Advocacy Program and delivered employee trainings. Produced ADV and CSR communication materials. Collaborated with therapeutic areas to support healthcare campaigns.

Skills

Core skills0
Languages3

Languages

English
Italian
Portuguese