Built and scaled a multi-market Brand and Communications function across Southern Europe, the Middle East and Eastern Europe, driving a +300% increase in share of voice and contributing to triple-digit revenue growth. - Built and led a regional team from zero to 10+, establishing scalable frameworks adopted into global playbooks, reducing time-to-launch by 40% while ensuring consistent and locally relevant storytelling. - Positioned brand as a key business driver, linking brand investment to measurable growth across multiple markets. - Defined and led multi-market communication strategy (earned, owned and paid) and budget across 20+ markets, ensuring consistent deployment of global brand positioning while shaping locally relevant narratives to drive brand visibility, demand and growth. - Led brand and communications for major global product and service launches (hardware, software, Sonos Radio, voice integrations), including Sonos’ first headphones, exceeding NPI benchmarks by +30% and supporting go-to-market strategies. - Initiated and co-led a global thought leadership platform, strengthening brand authority and executive visibility, securing 25+ top-tier business and tech features. - Led crisis communications during two high-stakes situations, protecting brand reputation during a product lifecycle controversy and a major app overhaul.

Strengthened brand authority and market penetration across Southern Europe, driving +5-point brand awareness growth over 3 years and contributing to sustained double-digit business growth in a highly competitive and fragmented market. - Built PR and communications presence across Southern Europe, developing strong media, influencer and agency ecosystems. - Developed strategic partnerships with leading platforms (e.g. Spotify, Deezer, Apple Music), and local cultural initiatives (La Maison Sonos) to strengthen brand authority and cultural relevance. - Led regional communications for the Sonos IPO and directed communications for the acquisition of Snips (French AI startup) across France and EMEA, aligning internal and external narratives.

- Drove PR strategy for France across product, retail and corporate communications, shaping high-impact local narratives. - Delivered high-visibility new product launches (Apple Music, Apple Watch, Apple TV) and flagship retail openings, expanding Apple’s presence in lifestyle and cultural media. - Built and nurtured an ecosystem of influencers and creators, strengthening Apple’s cultural relevance and reach. - Built strategic partnerships across key cultural verticals (sports, arts, fashion) to enhance brand desirability.

Contributed to the development and rollout of communication platforms supporting brand transformation and portfolio simplification, and launched Sosh with impact in highly competitive Telco market.

Media relations across digital platforms.

Key artists and labels: (VP and TVT Records) and FR artists (Zaho, Pierpoljak)

Media relations and shopping. Key clients: Alexander Mc Queen, Helmut Lang, Sergio Rossi, Marc Jacobs

AI, Marketing & Communications

Section AI

2025 - 2025

Public Speaking

CELSA, Sorbonne University

2023 - 2023

Mini-MBA

by Mark Ritson

2025 - 2025

Professional Coaching (RNCP 6)

Haute École de Coaching

2021 - 2021