Consumer Services
Education
Financial Services
Oil, Gas, and Mining
Technology, Information and Media
Active

María José

Head of Communications with experience in fintech and startups

About Me

I am a Communications Manager / Head of Communications with more than 20 years of experience in corporate communication, institutional reputation, and strategic positioning in business and international environments. I have led the design and implementation of comprehensive external and internal communication strategies, as well as crisis management and branding initiatives. I work alongside executive teams and C-level leaders as a strategic partner to align communication with business objectives and strengthen corporate reputation. I have experience in startups, scaleups, and established organizations, leading multicultural teams across different markets. I bring a strategic, results-oriented profile focused on generating impact through communication.

Jurisdiction

Spain | Uruguay

Experience

Seniority LevelMid-Senior level
Years of Experience20+ years
Current StatusActive
Head of CommunicationsPayRetailers
2024 - 2025

Defined the global corporate communications strategy across more than 15 countries, integrating external communications (B2B and B2C), internal communications, PR, reputation management, and social media, in close alignment with business objectives and executive leadership. Managed crisis communications for international operations by designing protocols and leading rapid, coordinated responses to protect corporate reputation. Drove the positioning of spokespersons and C-suite executives as thought leaders by developing thought leadership strategies and building relationships with Tier 1 media. Led and developed a multicultural team, coordinating cross-functional projects with internal and external stakeholders across multiple markets. Oversaw the strategic planning, execution, and measurement of social media presence and corporate content.

Communication and Branding ManagerAstroPay
2020 - 2023

Led the global communications, PR, and branding strategy across 22 international markets, ensuring coherence, strategic alignment, and brand consistency across all geographies. Integrated external communications, internal communications, brand guidelines, and corporate narrative. Managed relationships with international media, strategic positioning initiatives, and executive spokesperson engagement. Designed and executed the comprehensive content and social media strategy aligned with growth and reputation objectives. Managed international sponsorship agreements in LATAM, India, and the United Kingdom, ensuring proper activation, visibility, and reputational return.

ConsultantConsultancy Services
2010 - 2020

Advised more than 20 organizations and executives across sectors such as technology, fashion, finance, angel investment, energy, and education, acting as a strategic communications partner to C-level leaders. Designed and implemented corporate communications, PR, branding, and executive positioning strategies focused on reputation, visibility, and thought leadership. Developed media training programs, spokesperson training, corporate narrative, and brand identity.

Education

Masters of Corporate Communications ManagementOBS Business School - Universitat de Barcelona
2017 - 2018
Degree of Bachelor in Communication SciencesUniversidad de la República
1999 - 2004

Skills

Core skills0
Languages2

Languages

Spanish
Portuguese