Defined the global corporate communications strategy across more than 15 countries, integrating external communications (B2B and B2C), internal communications, PR, reputation management, and social media, in close alignment with business objectives and executive leadership. Managed crisis communications for international operations by designing protocols and leading rapid, coordinated responses to protect corporate reputation. Drove the positioning of spokespersons and C-suite executives as thought leaders by developing thought leadership strategies and building relationships with Tier 1 media. Led and developed a multicultural team, coordinating cross-functional projects with internal and external stakeholders across multiple markets. Oversaw the strategic planning, execution, and measurement of social media presence and corporate content.
Led the global communications, PR, and branding strategy across 22 international markets, ensuring coherence, strategic alignment, and brand consistency across all geographies. Integrated external communications, internal communications, brand guidelines, and corporate narrative. Managed relationships with international media, strategic positioning initiatives, and executive spokesperson engagement. Designed and executed the comprehensive content and social media strategy aligned with growth and reputation objectives. Managed international sponsorship agreements in LATAM, India, and the United Kingdom, ensuring proper activation, visibility, and reputational return.
Advised more than 20 organizations and executives across sectors such as technology, fashion, finance, angel investment, energy, and education, acting as a strategic communications partner to C-level leaders. Designed and implemented corporate communications, PR, branding, and executive positioning strategies focused on reputation, visibility, and thought leadership. Developed media training programs, spokesperson training, corporate narrative, and brand identity.