Holding Companies
Accommodation Services
Active

Moha Abdah

A Product Designer

About Me

My career progression from Senior Graphic Designer to UX/UI Designer, and now Product Designer, reflects a continuous deepening of product thinking. I leverage strong design expertise, user empathy, and Agile practices to translate business objectives into a clear product vision and high-value product increments.

Jurisdiction

France

Experience

Seniority LevelMid-Senior level
Years of Experience10-15 years
Current StatusActive
Product DesignerClick-UX
2023 - Present

Agile Product Owner for AXA Assurance, responsible for product vision, roadmap, and backlog management within Scrum environments. Led discovery workshops, journey optimization, and value-driven delivery for digital products (including AXA Help, an AI support solution). Proxy Product Owner for RJP-JG (2023–2024): translated business and user needs into user stories and acceptance criteria. Improved e-procurement performance: +20% transaction efficiency, –30% search time, –15% cart abandonment. Actively participated in Agile ceremonies to ensure continuous delivery of high-value increments.

Proxy Product Owner (Agile)/ Senior UX-UI Designer Consensys
2022 - 2022

Served as Proxy Product Owner on an Agile POC project. Acted as the interface between stakeholders and delivery teams. Defined product requirements, MVP scope, and priorities through workshops and user research. Contributed to iterative delivery, usability validation, and scalable product foundations.

Head of DesignOasis Network
2020 - 2022

Led product and UX strategy for Web3, DeFi, GameFi, and NFT platforms. Defined product vision, roadmap, and functional priorities with founders and technical teams. Managed and prioritized backlogs in Agile environments. Led and mentored a design team. Conducted market and user research, resulting in a 40% increase in user engagement.

Product Designer Tappco
2020 - 2020

Contributed to product vision and roadmap definition. Gathered and translated business and user needs into clear product features. Conducted user research to validate hypotheses and guide product decisions. Defined MVP scope, user journeys, and functional requirements. Supported backlog prioritization and value delivery in Agile teams.

Senior Visual / UX-UI DesignerAtos
2016 - 2019

Led modernization of Atos’ visual identity and creation of a comprehensive brand guideline. Managed graphic design requests and ensured brand consistency. B2B “France × Time to Meet” project: led an 8-month strategic initiative, UI design, and cross-functional collaboration. SNCF Immobilier “Visiair” project: designed a virtual tour web application, including wireframes, prototypes, and user testing.

Senior Graphic DesignerOgilvy & Mather
2009 - 2016

Designed high-impact advertising campaigns. Worked with international brands including Coca-Cola, Dove, Fanta, and Etisalat. Ensured brand consistency across global markets. Contributed creatively to TV concepts and storyboards.

Education

Masters of Master / Product,Project managementDoranco Multimedia/ Paris
2017 - 2019
Diploma of Diplôme / Graphic DesignACADÉMIE D’ART,Dubai
2006 - 2008

Certification

Total Certifications2

Professional Scrum Product Owner

Scrum.org

2024 - 2025

Professional Scrum Master

Scrum.org

2024 - 2025

Skills

Core skills0
Languages4

Languages

English
Arabic
Dutch
French