-Design clean, functional, and modern interfaces for both desktop and mobile. -Create wireframes, interactive prototypes, and optimized user flows. -Design with a focus on the purchase journey, eliminating friction and dropoff points. -Ensure visual consistency and brand identity across all digital touchpoints. -Conduct benchmarking with similar platforms (Headout, GetYourGuide, Viator, Tiqets, etc.) and suggest impactful improvements. -Collaborate with QA, frontend, and performance teams to ensure proper implementation of designs. -Run usability tests and apply iterative improvements based on data (Clarity, Analytics, user feedback). -Participate in the design of A/B tests aimed at improving conversion rates.
On the Santander Deutschland project, I led the redesign of a Design Sytem and the development of design strategies for three key products: 3.0, SDB, and Filialen. • My responsibilities included designing and maintaining the design system, • creating final layouts focused on usability and integrating user needs with business goals • Developing high-fidelity interactive prototypes. • I maintained effective communication with stakeholders, business teams and development tems, facilitating smooth collaboration between users and development teams to optimize design implementation.
As a Lead Product Designer UI/UX, I was responsible for enhancing user interactions and overall product experience across various digital platforms. • Led the design strategy for intuitive design solutions, improving user satisfaction and engagement. • Collaborated with cross-functional teams to transform user needs into functional and attractive designs. • Conducted user research and usability testing to inform design decisions, achieving a significant increase in product usability metrics. • Created wireframes, prototypes, and high-fidelity mockups to communicate design concepts effectively. • Developed and maintained design guidelines, ensuring consistency and quality across all digital touchpoints. • Mentored junior designers, fostering a collaborative and innovative design culture within the team.
As a Marketing Assistant, I played a key role in the development and execution of marketing initiatives. • Maintained and customized the company’s internal WordPress repository and the Ego Real Estate platform to enhance user experience and functionality. • Developed and implemented advanced customer segmentation strategies to improve targeting and engagement. • Designed and executed impactful email campaigns using HTML5 and CSS to communicate effectively with clients, resulting in improved open and click-through rates. • Created and optimized landing pages aimed at maximizing conversions and delivering engaging user experiences. • Demonstrated a strong commitment to continuous improvement by actively seeking innovative ways to enhance the marketing initiatives and drive performance.
No-Code Development
No-Code Institute
2024 - 2025
UX/UI Design Certification
AUBAY Learning
2023 - 2023
Front-End Development Training (HTML, CSS, Javascript)
Rocketseat
2017 - 2019