• Act as a fractional Head of Sales / GTM Lead for early-stage B2B SaaS companies, driving GTM execution, pipeline discipline, and revenue operations to improve scale-readiness. • Lead the transition from founder-led selling to more structured commercial execution through clearer pipeline stages, qualification standards, and operating cadence. • Establish practical sales infrastructure, including qualification frameworks (MEDDICC, SPICED), outbound motions, pipeline structure, and execution routines. • Improve forecast control, commercial messaging, and consistency across full-cycle sales execution.

• Led complex 12–18 month enterprise sales cycles for AI-powered maritime optimisation and decarbonisation software across global ocean carriers and major energy companies, including TotalEnergies, Vitol, and G2Ocean. • Built a €7M pipeline across EMEA and North America within 12 months, supporting regional expansion through targeted account-based outbound. • Combined consultative selling, qualification discipline, and ROI-led commercial positioning to improve deal progression in a risk-averse enterprise environment. • Partnered with C-suite and engineering leadership to build business cases aligned to customer operational priorities, adoption barriers, and technical value. • Engaged complex buyer groups across shipping and energy, strengthening commercial rigour and executive alignment across long-cycle opportunities.

• Directed outbound execution and coached a high-performing commercial team, enforcing stronger pipeline management and execution standards that drove 134%+ of target. • Led by example as the #1 global commercial performer out of 28 in a high-velocity B2B SaaS environment. • Closed a $1.2M multi-country enterprise contract across a complex procurement cycle involving multiple stakeholders and markets. • Expanded the B2B customer base by activating 465 new accounts in 14 months through structured prospecting, cross-sell, and upsell execution. • Worked cross-functionally with legal, operations, and commercial stakeholders to structure, negotiate, and secure high-value contracts.

• Led commercial growth across chemical, manufacturing, and energy verticals for complex multimodal freight solutions. • Engineered a commercial turnaround in underperforming segments, redesigning GTM focus to double market share and contribute to a 3x increase in segment profitability. • Designed and implemented an SDR training and sales enablement programme that reduced new-hire ramp time by 30%. • Improved retention and execution in complex multimodal accounts through stronger sales process design and cross-functional alignment.

• Drove 25% revenue growth by expanding multimodal logistics solutions across EMEA and CIS, specialising in complex OOG and IMO cargo movements. • Won and managed high-stakes enterprise logistics tenders, securing strategic corporate accounts including Chevron Phillips and Lukoil. • Introduced structured coaching and sales processes, contributing to a 20% uplift in team-wide quota attainment.

• Established and led two customer-facing teams from the ground up, scaling to eight members and driving consistent KPI outperformance. • Designed training and job-shadowing initiatives that supported team development and fostered a culture of continuous improvement. • Improved operational efficiency and cross-functional collaboration between Operations and IT through the implementation of new software tools and processes.

• Conducted market research and vessel performance analysis to support chartering and sale-and-purchase decisions, building an early foundation in maritime commercial operations.

• Gained hands-on seafaring experience on oil and chemical tankers, building an early operational understanding of vessel operations, cargo handling, and maritime safety.