Created and organized fan events and corporate events; Developed and implemented 360o marketing campaigns in coordination with licensees, digital, and on-air teams; Built and managed partnerships with affiliates, commercial clients, and influencers; Defined PR priorities and managed communications in collaboration with agencies; Reviewed Portuguese translations to ensure brand consistency and tone.

Developed Iberia-wide marketing strategies driving demand and pipeline growth: Managed IFM community through podcasts, events and growth initiatives; Planned and managed the brand’s presence at trade shows and industry events; Built partnerships with local organisations, media and industry stakeholders; Led the regional execution of global marketing campaigns, ensuring effective localisation.

Co‐founded a community‐driven concept combining specialty coffee, coworking and events; Defined the brand identity, value proposition and communication strategy; Designed community initiatives and cultural events to promote local projects; Managed legal setup, supplier management, financial planning and customer experience; Defined a medium‐term growth strategy focused on sustainable profitability and future exit.