• Own a $1M+ ARR enterprise portfolio (50% new acquisition / 50% expansion), including closing the largest deal in team history ($500K multi-market contract) in direct partnership with the Global VP of Sales. • Lead enterprise GTM execution across MaaS, and digital media solutions: programmatic, affiliation marketing, channels (market development fund), display, social, rich media and performance marketing strategies to drive full funnel growth, • Advise CMOs and E-commerce leaders on full-funnel strategy while consistently exceeding 100%+ quota. • Structure and negotiate complex international pricing frameworks (SaaS, CPM, CPC, affiliation, flat-rate, AWS and Google programmatic), strengthening recurring revenue stability, retention, and long-term account value. • Drive ABM-led pipeline growth and forecast visibility using Salesforce, ZoomInfo, Sales Navigator, and AI automation to improve revenue predictability and enterprise adoption.
• Led and scaled a team of 3 Business Development Managers, owning $2M+ ARR in new enterprise revenue, including $500K personal quota attainment (100% new acquisition). • Defined sales strategy, KPIs, and pipeline targets while coaching BDMs on structured prospecting, ABM execution, and executive-level engagement to improve conversion rates and sales discipline. • Delivered MarTech and data-driven solutions leveraging intent data, affiliation, and channel partnerships to improve targeting, pipeline generation, and conversion rates, advising CMOs on full-funnel commercial strategy. • Improved pipeline visibility and forecast accuracy, reporting directly to the CEO on performance.
• Owned a $1M+ ARR (50% new acquisition / 50% expansion) enterprise portfolio across acquisition and expansion, consistently exceeding quota while selling IABM SaaS licenses averaging $10K MRR ($120K ARR) within 6–12 month multi-stakeholder sales cycles. • Closed high-value recurring contracts including $500K (Oracle), managing complex negotiations with Procurement, Legal, Finance, and Marketing stakeholders. • Launched and scaled the LATAM market, generating $500K+ ARR through AWS and Google partnerships while operating across English and Spanish regions. • Built and positioned programmatic and SaaS solutions within enterprise ecosystems, including DSP/SSP integrations, API-based data flows and channel-driven acquisition strategies. • Developed partnerships with global agencies and platforms (Publicis, WPP, Havas), leveraging direct and channel ecosystems to generate pipeline and accelerate deal cycles. • Structured multi-model commercial frameworks, aligning performance-driven acquisition with revenue growth.