Profile
Holding Companies
Technology, Information and Media
Fractional RevOps Lead

Bastiaan - Certified Revenue Architect

Certified Revenue Architect & RevOps Leader

About Me

Certified Revenue Architect and fractional revenue operations leader with a strong track record in improving commercial performance, execution discipline, and cross-functional alignment. I help companies remove friction across the revenue engine by redesigning sales processes, strengthening pipeline governance, improving lead-to-cash operations, and translating data into actionable commercial decisions. My work has delivered measurable results, including improving RFP and tender win rates from below 20% to 56% and increasing win rates from below 30% to 68%, while leading multidisciplinary teams and building scalable reporting and dashboard capabilities. I bring a pragmatic, metrics-driven approach and step in where organizations need sharper execution, clearer ownership, and better commercial outcomes.

Jurisdiction

Netherlands | Belgium

Experience

Seniority LevelDirector
Years of Experience10-15 years
Current StatusActive
Head of RevOpsWortell Group
2023 - Present

Responsible for building and scaling the Revenue Operations function across Wortell Netherlands and Belgium. Leads strategic execution and commercial funnel optimization, with responsibility for sales process design, commercial data and reporting, CRM process improvement, deal governance, and lead-to-cash optimization. Manages a multidisciplinary team of 9 FTE across inside sales, sales support, bid management, and business transformation. Delivered measurable improvements through the implementation of performance dashboards, structured deal reviews, MEDDIC-based process redesign, and tighter alignment across sales, marketing, and finance. The role has delivered measurable impact, including improving RFP and tender win rates from below 20% to 56%

Sales Operations Manager Conscia
2020 - 2023

Led the Sales Operations function with responsibility for commercial back-office processes, operational planning, workflow improvement, and cross-functional alignment across sales, marketing, and finance. Managed a multidisciplinary team of 9 FTE covering inside sales, sales support, bid management, and business transformation. Delivered measurable impact by increasing win rate from below 30% to 68%, implementing Power BI dashboards for commercial insight, streamlining quotation and order management workflows, and improving lead-to-cash process execution.

Senior Bid Manager / Pricing Specialist / Deal ArchitectVodafone
2007 - 2020

Various roles in supporting the commercial organization in realizing their targets. Tailormade Managed Services pricing or large multi country pricing for voice/data. Contract in the range euro 1 mio - 80 mio. Overall win rate of 78%.

Education

Degree of BBA Marketing&ManagementNorthwood University - BBA Marketing&Management
2006 - 2007
Degree of Marketing & ManagementIVA Business School
2003 - 2006

Certification

Total Certifications2

Revenue Architect -

Winning by design

2025 - 2029

APMP Foundation

APMP

2019 - 2029

Skills

Core skills0
Languages2

Languages

Dutch
English