Founded and lead an independent business and operating advisory platform focused on medical devices, rehabilitation, and healthcare-adjacent markets, operating across Europe and international markets. Hold direct accountability for the design and execution of go-to-market and international expansion strategies, working closely with founders and leadership teams in scale-up and transformation phases. Scope of responsibility includes structuring distributor and key-account models, defining commercial and market entry strategies, supporting portfolio positioning in regulated environments, and aligning clinical value, commercial execution, and organisational structure. In several engagements, operate as a de facto business lead alongside founders, driving execution, partner selection, and market development with a hands-on, results-oriented approach.

Regional leadership role with end-to-end responsibility for EMEA marketing strategy, go-to-market execution, and portfolio positioning during a critical phase of post-merger integration and commercial realignment. Led a 25-member cross-functional team and partnered closely with country General Managers to align regional strategy with local execution, ensuring consistency between corporate objectives, market priorities, and growth initiatives. Contributed directly to revenue performance, delivering +6.5% growth on a $65M budget through data-driven portfolio prioritisation, differentiated country strategies, and coordinated go-to-market execution. Played a central role in post-merger integration across EMEA, aligning product portfolios, governance models, and performance tracking to improve visibility, accountability, and decision-making across business units.