• Defined strategic communication and positioning roadmap aligned with business priorities in a post-merger environment. • Developed thought leadership content and narratives to increase external visibility and market relevance. • Led communications for key industry events (IBC, NAB, SportsPro, StreamTV), shaping messaging, audience engagement, and brand presence. • Partnered with senior leadership to align external messaging during post-merger integration. • Delivered external communications content across industry channels, contributing to increased brand visibility and audience engagement.