I help B2B companies improve commercial performance by turning strategy into clear priorities, repeatable routines, and measurable results. I often work in complex, global setups where execution needs structure and pace, and where Sales, Marketing and leadership must align quickly. My work spans the commercial system—go-to-market, sales execution, and performance management: Commercial operating models: Align Sales/Marketing/Product/regions on “where to play / how to win”, decision rights, and a practical working rhythm (reviews, plans, follow-up). Pipeline & forecast management: Make pipeline a management tool (not a report) through stage definitions, entry/exit criteria, deal hygiene, and a strong cadence. I use conversion rates and stage velocity to improve forecast accuracy and focus effort on the deals that matter. Value creation & messaging: Move from product talk to customer outcomes by sharpening value propositions and segment plays, grounded in customer pains/gains. I translate complex offerings into simple stories, proof points, and value drivers that support stronger sales conversations and healthier pricing. Sales enablement & adoption: Build sales plays, talk tracks, discovery guides, objection handling, and practical tools (one-pagers, battlecards, account plans). I drive adoption through leader coaching and consistent use in pipeline reviews and 1:1s. KPI-driven execution: Choose a small set of KPIs that change behaviour and set up simple visual reporting and PDCA-style improvement loops to close gaps fast and build accountability. Strategic / large accounts: Roll out key account ways of working with shared targets, account planning, meeting structure, and aligned Sales + Marketing support (incl. ABM when relevant). What you can expect from me? Calm, fact-based leadership and strong follow-through. I create clarity when things are complex, build trust across functions, and keep people focused on outcomes. I’m motivated by improving how the business runs, developing new approaches that stick, and delivering strong results together.