Lead the full Consumer portfolio ($1.2Bn revenue, 2.6M+ customers), accountable for growth, end-to-end commercial strategy and performance across mobile, fiber, devices, and wholesale. Driving digital and AI-led transformation of the commercial model, customer lifecycle and go-to-market execution. • Delivered sustained market leadership and premium positioning in a highly competitive market, driving mobile growth (+17% base, +26% revenue) while protecting gross profit through pricing, CVM and cost discipline • Spearheaded next-generation CVM strategy (CVM platform, personalization, AI-predictive models, automation), reducing churn by 15%, doubling CVM ROI and increasing engagement 4x • Launched advanced segmentation and value management frameworks, enabling precision marketing, differentiated propositions and improved customer experience • Accelerated digital adoption and experience, growing digital users by 40% and deploying GenAI-powered customer support for fiber product (FTR +12%, AHT -10%, VOC +10%) • Established AI-driven creative studio with Google Vertex AI, improving creative time-to-market Teams of 47 across Mobile, Home Fiber, Wholesale, Devices, GTM, Marcoms, Media and Events