Fractional Creative Director partnering with gaming, DTC, and tech brands to drive performance through data-informed strategy and creative execution. Brought in to lead campaign ideation, team alignment, and high-volume concept testing across TikTok, Meta, and YouTube. -Acted as interim Head of Creative for mobile and ecommerce clients -Delivered creative audits, strategic frameworks, and scalable workflows -Directed production across UGC, AI-enhanced, and live-action formats -Collaborated with growth teams to align creative output with performance goals

Promoted twice into senior creative leadership, owning ad strategy, client relationships, and data-informed creative optimization for major gaming and entertainment clients. Managed and mentored a creative team, providing direction, feedback, and concept development across multiple client accounts and high-volume production. Led the introduction and scaling of UGC creative across multiple clients, developing repeatable angles, hooks, and formats that became a core performance channel. Partnered with senior client stakeholders and internal leadership to align creative strategy with performance and growth targets. Guided development and iteration of high-volume creative concepts, using performance data to refine hooks, messaging, and formats across paid social campaigns. Worked closely with growth and UA teams to align creative direction with performance targets, testing strategy, and scaling decisions.

Founded and grew a CPG brand from launch to seven-figure annual revenue, leading all creative, brand, and marketing initiatives through successful exit. Hired, trained, and managed a team of marketers, designers, illustrators, and contractors, fostering a productive and creative work environment. Owned budget and B2C ecommerce strategy, driving customer acquisition, revenue growth, and brand positioning. Drove ecommerce and product strategy based on consumer insights, analytics, and data, leading to successful social media campaigns and increased sales. Led influencer strategy and partnerships, expanding reach and driving customer acquisition.