Directed brand expression and creative quality across EMEA, translating strategic objectives into visual systems, brand guidelines, and communication assets for 15 European markets across every touchpoint Conceptualized and delivered campaigns end to end, including the Culligan BWC and Purity campaigns: central idea, narrative arc, campaign visuals, reels, short-form content, show-video support, and voice-over concepts Oversaw art direction across photography, video, and production, delivering 1,000+ assets spanning campaign, product, packaging, signage, office, event, and digital formats aligned to global direction and local markets Led and directed agencies, vendors, and 4–10 freelancers (designers, copywriters, video editors), coordinating production partners for events, retail, interiors, and video, and holding final quality control for brand consistency Introduced processes that cut production costs 20% and turnaround time 25%; a site redesign drove 30% audience growth, 25% lower bounce, and 18% higher conversion through targeted A/B testing

Led digital creative development across brand and communication initiatives in a premium global fashion house, including Dolce & Gabbana Cosmetics Delivered art direction, concept development, and presentation design with exacting attention to craft and visual storytelling, upholding brand guardianship and execution quality across digital touchpoints

Held Creative Director engagements for a digital signage company, a social video sales app, and event projects, switching voice and aesthetic across distinct client portfolios and formats Delivered brand and campaign work across digital and offline channels for clients in multiple industries: creative direction, concept, web design, UX/UI, OOH, and printed collateral

Led digital art direction and concept development for integrated communication and multi-channel marketing, translating business goals into campaigns, digital experiences, and presentations Collaborated across multidisciplinary teams connecting strategy, communication, and execution quality

Managed creative development across digital projects: art direction, design coordination, and concept development, delivering tailored solutions to client needs