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Marta S

Global HR Director and Leadership coach

About Me

I wear two hats, and I’m a builder at heart. As a leadership coach, I work with managers in SSC/GBS environments who are dealing with noise, escalations, and constant pressure. I help them bring more focus and structure to their teams so they can lead without burning out. My approach is practical and rooted in real operational experience. So, no theory for theory’s sake. As an HR leader, I’ve built and led global HR operations and HR Shared Services teams supporting tens of thousands of employees. I’ve designed processes, implemented systems, and led transformations across regions. I know what high-volume environments feel like on the inside, and I understand the leadership load that comes with them. Now I bring both sides together: the coaching, the systems, and the lived experience. I help leaders make their work calmer, clearer, and more effective.

Jurisdiction

Regions: Asia, Europe, Americas

Experience

Seniority LevelDirector
Years of Experience10-15 years
Current StatusActive
Leadership CoachFreelance
2024 - Present

I help leaders in high-paced organizations strengthen the behaviours and systems that drive sustainable scale. Combining my HRSS experience with a practical, outcome-focused coaching approach, I partner with HR and Talent leaders to close leadership gaps, reduce organizational friction, and translate development into real business impact. My goal is simple: leaders leave with actionable strategies, and organizations gain a stronger, more aligned leadership layer.

Director HR OperationsSitecore
2022 - 2025

I was recruited in Sitecore to build a centralized global HR Operations team responsible for employee life-cycle support, HR compliance and benefits management and administration. Major accomplishments: - Standardized all HR administration processes - Enhanced the company HR compliance as evidenced by no HR-related qualifications in three consecutive SOC2 and ISO audits - Simplified HR processes to elevate employee experience - Built strong cross-departmental partnerships and processes - Designed and rolled out an engagement program for remote employees - Led the process and cultural alignment with a large outsourcing partner

Senior Director HR Shared ServicesPPD
2021 - 2022

During this period, I continued growing the team both in size and in scope and was a leader in the continued HR transformation efforts within the company.

Director Employee ServicesPPD
2018 - 2021

I was responsible for three global HRSS functions which expanded to 87 employees in the course of my employment with PPD: o HR Service Center – providing global HR, Payroll and Time and Absence Tier 1 support to over 25, 000 employees o Global HR Operations – 5 teams across 12 countries providing full employee lifecycle HR and Benefit administration support o HR Content Management – maintain and develop all employee-facing HR content with the aim to increase the adoption of self-service and enhance employee experience Major accomplishments: - Designed, built and launched a brand new HR Service Center function with the HRSS organization - Implemented ServiceNow HR Case Management, Employee Portal and Document Management - Expanded the Global HR Operations and standardized all HR admin processes across 45 countries - Created an HR content management team and managed all HR content for the company - Maintained over 95% CSAT and over 90 % SLA for all functions under my purview - Was a driving force in the implementation of the new HR Operating model for PPD - Co-led a global furlough program during the COVID pandemic which was acknowledged and presented to the Bulgarian HR Association

Head of Global HR Services EMEASutherland
2017 - 2018

Responsible for the set up and operations of a HR Services center providing HR administration services to the Sutherland EMEA locations. SME and project member in multiple global and regional HR projects. Grow and develop the portfolio of services of the Sofia based Global HR Services center to include specialized support to over 40 000 employees in areas such as Global Mobility, Compensation, Talent Management. Leads process design and implementation in various HR transformation projects. Responsible for all new services and migrations for the global team.

Manager Human Resources BulgariaSutherland
2016 - 2017

Responsible for the overall HR Management of SGS Bulgaria (1700 employees over 4 sites in 3 cities). Manage a team of 7 employees responsible for Staff Admin, HR Business partnership and providing support for employees throughout their full employment cycle; member of an extended global team responsible for the design of the HR processes for a full global HR transformation

Education

Masters of Clinical and Consultative PsychologySofia University "St. Kliment Ohridski"
2004 - 2007
Degree of PsychologySofia University "St. Kliment Ohridski"
2000 - 2004

Certification

Total Certifications4

Accociate Certified Coach (ACC)

International Coaching Federation

2024 - 2027

Certified Executive Coach Level 2

Center for Executive Coaching

2024

Certified Practitioner

Genos International

2024

SPHRi

HRCI

2025 - 2028

Skills

Core skills7
Languages1

Skills

HR Transformation
HR Shared Services
Leadership coaching
Leadership development
Benefits management
HR Operations
Learning and Development

Languages

English

Services