Led brand transformation following corporate separation, building and scaling a global brand system across campaigns, product, and customer touchpoints. Operated as a player-coach, driving both system design and execution to ensure work performed across real-world and digital environments. • Built and governed a global brand system, aligning campaigns, product, and customer touchpoints • Directed integrated creative across growth channels, generating $4.6M pipeline and 9x ROI • Turned complex products, data, and technical information into clear, engaging visual narratives across digital, sales, and experiential channels • Developed scalable systems and templates that increased speed and output without added headcount • Shaped executive storytelling and immersive experience for NASDAQ Investor Day supporting a $2.5B acquisition • Built and led a distributed team while staying hands-on in execution

Defined brand identity and product-facing design systems for a high-growth professional platform, establishing the foundation for marketing, digital, and product experiences.