At Cointelegraph, I led social-first and data-driven design across global platforms, creating scalable visual systems that increased engagement by 25% and supported growth to millions of followers. I defined the social media brand guidelines to ensure consistent, platform-native storytelling, aligned closely with editorial, marketing, and sales teams, and delivered high-impact infographics, rebrands, and sponsored content that boosted virality, campaign performance, and new revenue streams.
At Wachsman, I oversaw end-to-end campaign design across digital and social channels, ensuring cohesive brand presence and high creative standards. I led and mentored designers, optimized workflows to reduce delivery time by 20%, and partnered with clients to translate complex strategies into clear, compelling visuals. Through scalable social templates, presentation design, and high-visibility campaigns, I helped elevate Wachsman’s position as a strategic creative partner while driving client acquisition and retention.
As Creative Leader at 4Labs Digital, I directed the full creative department, leading hiring, mentorship, and performance while scaling agency output through efficient, AI-ready workflows. I designed and launched the company website using UI/UX best practices, built comprehensive brand identities and design systems, and delivered high-impact pitch decks and collateral that supported multi-six-figure wins—balancing speed, consistency, and long-term brand equity.