Accommodation Services
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Susan Kiely

Bilingual English/French Copywriter & Marketing Specialist | Tourism & Travel Industry Expert | EU &

About Me

I am an experienced copywriter and digital marketing specialist with over 7 years’ professional experience, specialising in the tourism, travel and hospitality sectors. I combine creative writing skills with strong strategic knowledge to deliver content that engages audiences, improves visibility and drives results. Currently based in London, I hold UK citizenship and my EU (Irish) passport is in progress — meaning I will shortly have full, unrestricted right to live and work anywhere across the EU/EEA as well as the UK. This makes me ideally placed to support organisations operating across European markets, or those looking to expand their reach internationally. My Expertise ✍️ Copywriting & SEO: Creating high‑quality, search‑optimised articles, web copy, blogs and marketing materials. Proven track record: grew organic traffic by 30% in 6 months, increased social media engagement by 40%, and authored over 200 published articles. 📣 Digital Marketing: Developing and executing content strategies, managing websites, and building brand presence across multiple channels. ✈️ Tourism & Travel: Deep industry knowledge from hands‑on operational experience in hospitality and travel services, plus extensive writing and marketing work for the sector. I understand the unique needs and language of travel brands, tourism boards and hospitality businesses. 🗣️ Languages: Fully bilingual English/French — able to write, edit and communicate fluently in both languages, a key advantage for European‑focused organisations. Work Style & Availability- I am highly organised, self‑motivated and fully experienced in remote/hybrid working — having successfully delivered projects for international clients and teams over many years. My preferred way of working is screen‑based and location‑independent, making me perfectly suited to fully remote roles or flexible arrangements. I am actively seeking opportunities based in London, anywhere in the EU, or fully remote roles. I am particularly interested in positions that combine my three core strengths: copywriting, marketing and tourism. Whether you are a travel brand, marketing agency, tourism board or hospitality business looking for a versatile, results‑driven professional with European reach — I’d love to hear from you. 🛠️ KEY SKILLS Copywriting • SEO Content Writing • Digital Marketing • Content Strategy • Website Management • Social Media Management • Tourism Industry Knowledge • Hospitality Experience • Bilingual (English/French) • Remote Working • Brand Messaging • Audience Engagement • Blogging • Travel Writing

Jurisdiction

United Kingdom | France | Spain | Italy | Greece | Ireland

Experience

Seniority LevelMid-Senior level
Years of Experience6-10 years
Current StatusActive
Freelance Copywriter & Marketing Consultant | 2017 – PresentFrenchfanatics.com
2026 - Present

Create SEO-optimised content, blogs, guides and web copy for clients across travel, hospitality, education and lifestyle sectors. Develop content strategies that improve search rankings, increase traffic and boost brand visibility. Managed and grew multiple social media accounts, increasing engagement and follower numbers significantly. Work with clients in UK, France and across Europe, delivering projects to deadlines and budget. Key achievement: Built and ran successful bilingual education/travel platform, reaching thousands of users and establishing strong online authority. Hospitality & Tourism Roles | Various Locations | 2012 – 2017 Worked in hospitality and travel services including front-of-house, customer relations and operations roles — gaining deep insight into how the tourism industry works from the ground up. Gained fluency in French while living and working in France, dealing with international visitors and managing bookings/ enquiries in both languages. Delivered high standards of customer service and problem-solving in fast-paced environments. Previous IT & Administration Roles | UK | 2005 – 2012 Background in IT support and administration which gives me strong technical knowledge, excellent organisational skills and the ability to manage websites and digital systems confidently.

Education

Diploma of 8 GCSEsSt Thomas More High School, Manchester
1992 - 1997

Certification

Total Certifications2

Hotellerie & Restauration / French Language & Hospitality Certifications

GRETA, Sens, France

2019 - 2026

Cybersecurity Certification - Level 3

NCFE (UK)

2024

Skills

Core skills0
Languages2

Languages

English
French