Consumer Services
Financial Services
Government Administration
Hospitals and Health Care
Technology, Information and Media
Real Estate and Equipment Rental Services
Active

Katie Tincello

Content Writer and Strategist

About Me

I am Content Writer and Strategist with 7+ years of experience helping founders and companies build unique, successful brands with highly engaging content. I have worked with companies across a diverse range of industries, including finance, real estate, climate, health and wellness, insurance, travel, investment, government and public sector, and more. Consequently, I am a highly versatile writer who can craft nuanced content on diverse and complex subjects. My content work includes: content strategy and planning, brand-building, SEO content (website audit, SEO strategy for optimization, Keyword research + structuring), long-form and web content), website copy (landing pages, product pages, design, structuring, and editing), Long-form content (thought leadership, blogs, interviews and case studies, listicles, reports, press releases), email and social media (newsletters, marketing campaigns, copy), and podcast transcripts. I have extensive experience collaborating with teams to align content to business objectives, and consistently deliver highly engaging copy that drives results. Notably, my SEO work saw a client achieve #1 in search rankings, while my blog content secured another client a new international investment partner.

Jurisdiction

United Kingdom | United States | Spain | Chile | Argentina

Experience

Seniority LevelMid-Senior level
Years of Experience6-10 years
Current StatusActive
Content WriterClear Critical
2022 - Present

I work closely with founders in the technology and investment sectors to shape content strategy and narrative, producing high-impact thought leadership content. I engage with clients to understand content requirements, brand, and voice, and I take time to build strong working relationships. My work includes thought leadership articles, press releases, industry insight pieces, website copy, newsletter, and social media. I have an excellent ability to adapt writing styles for diverse audiences. I consistently balance multiple projects through excellent organisation and diligent work, delivering them to deadline.

Content LeadBdeo
2026 - Present

Content Writer and Strategist for Bdeo (PRESENT): I support Bdeo, a leading European Insurtech, with Content Strategy and Writing, producing multiple monthly articles focused on emerging Insurtech trends, Visual AI solutions, and motor claims technologies. My work also includes social media copy, and pitching and delivering paid media?

Contributing WriterLatamList
2022 - Present

Professional comprehension of Spanish is essential. I translate news stories and OpEds from Spanish and Portuguese and have conducted interviews with Magma clients in their native language (Spanish). I write complex, expert content in an accessible manner for readers, including nuanced technical explanations of innovative technologies across the healthcare, climate, finance, and social impact sectors. I produce content across multiple platforms, including the Magma blog and the LatamList website and podcast, and also ran their social media sites.

Freelance Content WriterSpeakSmarter Content
2025 - Present

I serve a number of freelance clients with content writing, strategy, and creation. This project vary in scope and content requirements. They include: StateUp: long-form content, ghostwritten partner insight pieces, interviews, and OpEds. Campaign materials for website and social media publication for industry event coverage. Marketing and PR agencies: long-form, social media, press releases, SEO, web copy. Journalism: I am a contributor to various media publications, pitching my own unique ideas for stories and delivering high-quality news print.

Marketing Content WriterSemble
2021 - 2022

As the sole Content Writer for Semble, I designed our content strategy. I produced articles, interviews, case studies, and social media content aligned with objectives, resulting in a 5x increase in engagement in just 6 months. I crafted engaging content on technical subject matters for both expert and general audiences, adapting style and tone accordingly. I built an extensive network of content partners and managed client relationships to produce collaborative content and customer case studies. I applied SEO knowledge and utilised tools such as HubSpot, SEMrush, and similar tools to edit web copy and improve site traffic and Google ranking.

Education

Degree of English Literature and Modern Languages University of Exeter
2017 - 2021

Certification

Total Certifications1

Spanish Language DELE

DELE, Cervantes

2021

Skills

Core skills0
Languages3

Languages

English
Spanish
Italian