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Tina Mathas

Fractional COO and Executive Coach

About Me

Tina Mathas is a Fractional COO, executive coach, and strategic operator who helps founders, executives, and growing businesses turn complexity into clarity, momentum, and sustainable growth. With more than 30 years of leadership experience across startups, scale-ups, Fortune 500 companies, financial services, technology, innovation, and professional services, Tina brings both the strategic altitude and operational depth needed to help organizations move from vision to execution. As a Fractional COO, Tina partners with business owners and leadership teams to strengthen operating systems, clarify priorities, improve decision-making, align teams, and build the structure required for growth. She is often brought in when a business has outgrown its current way of working and needs stronger execution, cleaner accountability, better rhythms, and a more scalable operating model. As an executive coach, Tina works with leaders who are carrying significant responsibility, complexity, and pressure. Her coaching blends practical business experience with a deep understanding of human behaviour, neuroscience, leadership dynamics, and power. She helps leaders increase self-awareness, strengthen their decision-making, navigate difficult relationships, and lead with more clarity, confidence, and humanity. Tina’s approach is grounded, direct, and deeply human. She has led from inside the pressure, built teams, navigated transformation, scaled businesses, and supported leaders through the messy middle of growth. Her work is especially valuable for founders, CEOs, COOs, and senior leaders who know the business is ready for its next stage but need the operating discipline, leadership capacity, and trusted partnership to get there. At the heart of Tina’s work is a simple belief: businesses grow when people, systems, and leadership are aligned. She helps leaders see what is really happening beneath the surface, make better choices, and build organizations that can grow without becoming heavier, harder, or more chaotic.

Jurisdiction

Cyprus | Greece | United Kingdom | South Africa | United States

Experience

Seniority LevelC-Suite
Years of Experience20+ years
Current StatusActive
Fractional COOSwitch Advisory
2024 - Present

Fractional COO | Scaling Businesses with Strategy, Systems & Leadership At SwitchAdvisory, I serve as a Fractional COO, helping businesses bridge the gap between vision and execution. I partner with founders, executives, and investors to build scalable, high-performing operations that drive sustainable growth. With a neuroscience-driven and AI-powered approach, I optimize strategy, streamline operations, and align teams for peak performance. Whether it’s scaling startups, stabilizing growth-stage companies, or transforming portfolio businesses, I bring the structure, clarity, and leadership needed to navigate complex challenges. My focus is on turning ideas into action, chaos into clarity, and potential into results. Let’s connect and explore how I can help your business scale smarter. I have worked with clients ranging from Insurance to high tech and FMCG from $5 to $50 Million

Chief Technology OfficerGeneral Bank of Canada
2023 - 2024

Director Strategy, Marketing & Innovation - Data and AI Growth and Innovation RBC Royal Bank of Canada
2022 - 2023

Chief Operating Officer ZeroSound Systems
2020 - 2021

Fractional COOCommuno
2020 - 2020

Associate Partner - Innovation ExecutiveIBM
2015 - 2017

FounderTina Mathas & Co.
2011 - Present

Helping Leaders & Teams Thrive with Neuroscience, AI, and the Power of Love At Tina Mathas & Co., I activate individuals and organizations through neuroscience-driven and AI-powered coaching, guiding leaders and teams to achieve scalable, high-impact outcomes. As a business strategist, coach, and speaker, I specialize in performance alignment, innovation, and leadership development—helping SMBs, private equity, and venture-backed companies unlock their full potential. I believe in Leading with Love—cultivating purpose-driven leadership that fosters collaboration, resilience, and growth. By embracing the Pirate Mindset, I empower teams to think boldly, challenge the status quo, and drive meaningful innovation. Let’s connect and create lasting impact together.

Co-FounderThe Power Shift Inc.
2026 - Present

The Power Shift™ exists to give leaders the ability to see how power actually operates in their organizations, not how it's supposed to work. We bring together people who are navigating the same reality: systems shaped by fear, survival patterns that work until they don't, and the daily choice between integrity and staying employed. We put the right leaders, with the right tools, in the right rooms, to stop surviving and start seeing.

Education

Masters of Management and Administrative Sciences concentration in E-CommerceUniversity of Texas at Dallas
2000 - 2001
Degree of Hotel and Tourism ManagementUniversity of Pretoria
1995 - 1999

Certification

Total Certifications4

Executive Coach

NeuroLeadership Institute

2008

Team Coach

Team Coaching International

2011

Scrum Master

Scrum Alliance

2015

Design Thinking and Innovation Practitionaer

University of Alberta in conjunction with IDEO

2015

Skills

Core skills0
Languages2

Languages

Greek
English