Supporting the leadership team and people and culture function at one of Canada’s biggest companies, navigating restructures, effective operational excellence and major strategic initiatives across AI orchestration projects, benefits programs and annual planning

Leading the 25-person marketing function at this fully remote HR technology company, blending both PLG and SLG to fuel growth and change the nature of hiring. Responsible for a €10M annual budget and a core part of the ExCo team. Oversaw major pivots and move to AI-first product/GTM strategy as well as crafting a new comms program and product positioning.

A founding member of this fintech startup, securing $51m in Series A and B finding. Helped grow the company from 5 people to more than 180 in less than 2yrs, hiring more than 20 directly, and drove ARR from $0 to $15m+ in a similar timeframe. Built out the team from scratch and closely involved in company strategy. Vertice is on course for a $1bn+ exit.

A member of the senior executive team at this NASDAQ and TSX-listed cyber security company following the $340m acquisition of NetMotion in July 2021. Selected as the CMO for both the Absolute and NetMotion marketing organizations. Responsible for restructuring and developing a new integrated strategy with 60+ people and $8m+ annual spend budget. Absolute Software was sold to Crosspoint Capital, having reached more than $200M in ARR. (As NetMotion CMO): Moved to Canada to open and run the NetMotion Canada office in Victoria, BC. Managed the global marketing and sales development teams, based in Europe, APAC, Canada and the US. A member of the senior leadership team responsible for determining the strategic direction of the company – a network security vendor for more than 3,000 enterprises and government agencies with over $50m in ARR. Major success with analyst coverage and also in establishing and expanding the company’s Victoria, BC presence in the media and beyond. Direct management of a group of 15+ (marketing) and indirectly responsible for 30+ (local Victoria team). Involved in M&A activity, including potential 8-figure acquisition of MFA vendor and part of the small team driving the eventual $340m sale of the business to Absolute Software in 2021.

Joined this bleeding edge cybersecurity firm to establish market positioning and GTM strategy. Grew micro London-based marketing team into 15+ strong global force focused on fueling the growth of the organization, helping achieve triple digit YOY growth. Excellent pipeline generation, channel marketing at scale and product marketing execution in a highly competitive market. Having raised $50M in total venture capital, Wandera was sold to JAMF for $400m

Began at this UK-headquartered data analytics vendor reporting into the CEO, employing agile marketing to compete against large established players. As the organization matured, gained four promotions in five years and played a meaningful role in the growth of the team from 2 to 50. Operated as the most senior marketer in Europe as deputy to the US-based CMO and directly managed a team of 18. Created and owned the communications, PR and content marketing strategy that generated over a million visitors per year, plus social media, digital marketing, advertising, SEO and inbound. Personally responsible for expanding the business into Francophone and Hispanic markets. Brandwatch was acquired by Cision for $430m.