Chief Operating Officer for Neoparts, exclusive importer and brand representative of Kärcher in Portugal, leading nationwide operations across logistics, procurement, after-sales, repair centers, customer service, IT and quality. Responsible for strengthening operational performance, elevating service delivery and building scalable, sustainable structures aligned with the growth of the Kärcher brand in the Portuguese market. ⸻ Key Achievements • Increased overall operational productivity by 25% through process optimization, governance reinforcement and performance management • Reduced order delivery lead time by 25%, improving service reliability and customer satisfaction • Improved repair turnaround time by 8%, strengthening after-sales efficiency and service quality • Achieved significant cost reductions across IT and logistics, while maintaining service levels and scalability • Designed and implemented an integrated operational governance model, aligning procurement, logistics and WMS for end-to-end visibility and control • Introduced real-time dashboards and AI-based performance monitoring, enabling data-driven decision-making across service, inventory and supplier performance • Strengthened cross-functional collaboration between sales, service, logistics and support teams, ensuring alignment between commercial growth and operational execution • Ensured full compliance with quality, sustainability and operational standards in line with Kärcher global requirements

Led organizational transformation initiatives with focus on GDPR alignment, governance strengthening and cultural development. Acted as a change leader supporting the adoption of Salesforce and CRM-driven commercial transformation, while reinforcing leadership capabilities, internal processes and people engagement across the organization. Played a key role in aligning regulatory compliance with business objectives, ensuring data protection, ethical data usage and operational continuity in a period of significant organizational change. ⸻ Key Achievements • Led GDPR alignment and data governance framework, ensuring regulatory compliance across business units and customer-facing processes • Achieved 90% employee engagement, the highest result within the Hilti Group, through focused change management and leadership initiatives • Supported CRM and Salesforce adoption, contributing to a 15% increase in sales through improved commercial processes and data quality • Delivered leadership and cultural development programs adopted across multiple teams and functions • Strengthened internal governance, communication and alignment during a major organizational transformation • Partnered with cross-functional teams to improve process consistency, internal controls and data ethics • Reinforced a people-centric, trust-based culture while driving measurable business and performance outcomes