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Diego V

VP of Operations | Software Delivery & Organizational Scaling | Building High-Performance Teams

About Me

I am a Vice President of Operations with 20+ years of experience leading software delivery operations, organizational scaling, and cross-functional teams within technology services and growth-stage companies. My focus is on building efficient, scalable, and people-centric operations that support sustainable growth, strong delivery performance, and long-term retention. I’ve led international and nearshore teams across Engineering, Talent Acquisition, Sales Development, Marketing, IT, and HR, partnering closely with CEOs, CTOs, and CFOs to translate strategy into execution. Throughout my career, I’ve driven measurable results by implementing KPI-driven management, standardized operating models, leadership development programs, and agile frameworks. My work has resulted in significant cost reductions, improved delivery efficiency, and major improvements in employee engagement and retention. I thrive in environments where operations must scale quickly without losing quality, culture, or accountability. I bring a hands-on, structured, and collaborative leadership style that balances business performance, operational discipline, and team development. Core areas of impact: • Software & Technology Operations • Organizational Scaling & Delivery Excellence • Cross-Functional & International Team Leadership • KPI / OKR Design and Performance Management • Process Optimization & Governance • Talent Retention & Leadership Development • Executive Partnership & Strategic Execution I’m always open to connecting with leaders and organizations focused on building high-performing technology operations at scale.

Jurisdiction

Mexico

Notable Employer

  • VP of Engineering at Sonatafy Technology Inc
  • Web Division Operations Manager at KnowledgeCity
  • MIS Manager North America at Shanghai Hongji Metal Products Co., Ltd.
  • MIS Manager North America at Plastiflex Group

Experience

Seniority LevelExecutive
Years of Experience20+ years
Current StatusActive
Executive Vice President of OperationsSonatafy Technology Inc
2023 - Present

• Lead end-to-end operations for a technology services organization, overseeing Engineering, Talent Acquisition, Sales Development, Marketing, IT, and HR. • Manage and scale international software delivery teams, including developers, UI/UX designers, QA engineers, DevOps, and project managers. • Design and implement operational policies, SOPs, and governance frameworks to improve consistency, compliance, and delivery performance. • Develop and track KPIs and performance metrics to improve operational efficiency, utilization, delivery quality, and retention. • Reduced voluntary turnover from 31.4% to 11.2% through career pathing, leadership training, and engagement strategies. • Partner closely with the CEO, CTO, and CFO to align operational execution with business strategy, growth targets, and financial goals. • Lead leadership enablement initiatives, including company-wide training programs, development guides, and management frameworks.

VP of EngineeringNotableSonatafy Technology Inc
2021 - 2022

Web Division Operations ManagerNotableKnowledgeCity
2020 - 2021

• Led operations for a web and software delivery division composed of designers, developers, testers, and support teams. • Designed and implemented KPI programs for development and help desk teams to improve service delivery and accountability. • Created and maintained policies, SOPs, and internal regulatory documentation. • Managed budgeting, payroll, staffing, inventory, and personnel development. • Oversaw legal documentation, compliance processes, and tax-related operational activities. • Acted as operational partner to executive leadership, supporting strategic initiatives and execution.

Chief Operations OfficerDesignStudio Network
2019 - 2020

• Led international operations across software development, UI/UX, and marketing teams. • Implemented Agile frameworks to improve delivery speed, predictability, and cross-team collaboration. • Managed full operational scope, including budgeting, staffing, payroll, and vendor management. • Oversaw delivery for the company’s largest client accounts, ensuring quality and timeline adherence. • Partnered with executive leadership to align operations with financial and growth objectives.

Project ManagerDesignStudio Network
2019 - 2019

Business Analyst Consultant / Chief Information OfficerMexshield LLC
2018 - 2019

• Identify business challenges. • Created policies and procedures for clients. • Develop business solutions and help train employees. • Manage a team of Developers and their Projects. • Set up IT strategies to make the business scalable. • Oversee test runs on live events. • Design new forms, reports, and best practices. • Report findings, progress, and meetings. • Conduct follow-up meetings to measure the success of recommended changes.

Business Analyst Consultant / MIS Manager for North AmericaSohnen Enterprises, Inc.
2018 - 2018

• Direct and oversee all IT and IS projects in 3 plants in Tijuana, México. • Direct all software development projects (was initializing Scrum). • Direct all DataBase maintenance projects. • Initialized a Cybersecurity project. • Initialized a Training Program for the MIS Team. • Directly supervise 3 Developers and Database Administrators, 1 Infrastructure Manager, and 4 IT Support Agents.

MIS Manager North AmericaNotableShanghai Hongji Metal Products Co., Ltd.
2015 - 2018

• Direct and oversee all IT and IS projects. • Direct and oversee cost reduction projects that will have a net savings of $100,000 US Dlls. per year. • Managed the IT/IS migration from the previous owners, Oberg, to the new owners, Hongji, in our Tecate factory. • Manage and set up ERP (BaaN), including developing Reporting via Access and SQL Server. • Provide technical support for 2 locations in two countries US/México, controlling all IT Office equipment for over 35 end users. • Generate and update current IT Policies and Procedures. • Administer department results and projects (budgets, quotes). • Manage, set up, repair, and maintain all network resources (servers, firewalls, switches), phone systems (on-site PBX), hosted solutions, and applications for all plants in North America • Set up all-new PC and Networks for all offices in both locations. • Directly supervise one Jr. IT.

MIS Manager North AmericaNotablePlastiflex Group
2011 - 2015

• Direct and oversee all IT projects and personnel within North America. • Provide technical support for 2 plants in two countries US/México, controlling all IT Office equipment for over 70 end users. • Generate and update current IT Policies and Procedures. • Administer department results and projects (KPI’s, CapEx, budgets, quotes). • Manage, set up, repair, and maintain all network resources (servers, firewalls, switches), phone systems (hosted and on-site PBX), hosted solutions, and applications for all plants in North America • Manage and set up North America ERP (BaaN), including developing Reporting via Crystal Reports, Access, SQL Server, and Form Designer. • Set up all-new PC and Networks for all offices in both plants. • Directly supervise one Jr. IT.

Education

Degree of Computer EngineeringInstituto Tecnológico de Tijuana
1997 - 2001

Certification

Total Certifications5

People Operations | Human Capital Leader

Certiprof

2026

Credential ID: 1b1d4b5e-2cfe-4ca0-82e4-9a3f7ce91a49

Web Accessibility

KnowledgeCity Academy

2020

Credential ID: INT1004-QP5P0BM

AWS Certified Solutions Architect - Associate 2018

Udemy

2018 - 2018

Credential ID: UC-ZYF1N3KM

Scrum Certification Prep + Scrum Master + Agile Scrum Training

Udemy

2018

Credential ID: UC-R545UMZV

Finding and Training Leadership Skills

Dale Carnegie

2006

Skills

Core skills0
Languages2

Languages

English
Spanish