Conservation-led South African wine venture operating in South Africa. • Built brand positioning, route-to-market planning, commercial narrative and stakeholder structure. • Translated farm, origin, conservation and producer intent into trade relevance, sales context and practical conversion architecture. • Worked at principal level on commercial structure, legal framing, investor-facing narrative, financial analysis and long-term brand positioning. • Focus areas: purpose-led growth, GTM strategy, stakeholder alignment, international commercial positioning and trade relevance.

Founded and operate a renewable energy asset serving an industrial / commercial use case in South Africa. • Designed, financed and operated a rooftop solar project commissioned in July 2020. • Expanded operating capacity from 80 kW to 150 kW. • Repaid shareholder debt by 2024 and returned approx. EUR 140k to shareholders by February 2026. • Delivered approx. 2.25x cash-on-cash return and estimated 125% realised ROI, with remaining asset life expected. • Led commercial model design, stakeholder negotiation, supplier coordination, client relationships, operating discipline and long-term asset optimisation.

Founded and operated a premium South African wine e-commerce and import business focused on the Swedish market. • Built the business from zero to 1,000+ regular Swedish customers with no employees. • Designed and operated the customer acquisition engine: cold outreach, e-commerce, content, tasting events, customer experience and retention. • Managed regulated alcohol commerce, VAT/tax, logistics, customs, customer trust and cross-border operating complexity. • Operated across Sweden, Denmark, Portugal and South Africa. • Maintained a 4.8 Trustpilot score while dealing with private, trade and corporate customers.