Reporting directly to the CEO and Shareholders’ Committee, I led the Group’s financial transformation and scaling initiatives, overseeing commercial finance, treasury, controlling, cost management, operations, IT, and procurement. ● Co-led the implementation of Oracle Cloud as the core financial platform, standardization of processes and automating operations, generating approximately USD 500K in annual internal cost savings. ● Designed and implemented an integrated finance structure (Treasury, Controllership, Operations, IT, and Procurement), establishing scalable financial processes, governance frameworks, and operational controls to support business growth and strategic decision-making. ● Defined executive OKRs and KPIs to reduce accounts receivable by 30%, strengthening operational performance, working capital management, and financial visibility. ● Designed and implemented a 12-month cash-flow forecasting model, strengthening liquidity visibility, cash management, and operational efficiency initiatives. ● Led strategic relationships with financial institutions, managing credit facilities and strengthening the organization’s liquidity and financial capacity. ● Built the 2026 budget structure and the 2026–2030 strategic planning framework, establishing clear growth, margin, and EBITDA targets with monthly performance tracking (forecast).

Reporting to the LATAM CFO and Mexico CEO, I was responsible for end-to-end country financial management and regional initiatives, acting as a strategic business partner to strengthen planning, optimize cash generation, and ensure compliance with global corporate standards. ● Increased free cash flow between 2018 and 2023 through financial discipline and working capital optimization, generating USD 40M in incremental liquidity. ● Generated USD 3.5M in incremental annual P&L revenue through strategic financing initiatives in coordination with Global Treasury ● Led finance strategy and transformation initiatives across Mexico, Latin America (8 countries), Spain, and Italy, automating processes, optimizing financial operations, and generating annual OPEX savings of approximately USD 2.5M across LATAM. ● Strengthened FP&A models, executive reporting, and financial decision support for leadership teams and business lines, providing 360-degree business visibility and performance tracking. ● Co-led the implementation of Oracle EBS for Mexico and Latin America, as well as the establishment of a North America Shared Services Center, shifting finance from operational execution to analytical and strategic focus. ● Participated in M&A and due diligence processes across Mexico and LATAM, generating USD 4M in positive cash-flow and P&L impact. ● Led recurring cost-optimization initiatives, delivering approximately USD 1M in annual OPEX savings. ● Designed internal control and corporate governance processes, positioning Mexico as a regional benchmark with audit results exceeding 80% and consistently achieving green status. ● Built multidisciplinary finance teams providing specialized support to each business line, strengthening business partnership, accountability, and tailored financial and operational reporting for internal clients.

CLAUDE IA

COURSIV

2026 - 2026

Credential ID: IA COURSIV

CONTINUIDAD D1

IPADE BUSINESS SCHOOL

2018 - 2018

Credential ID: CONTINUIDAD