One year contract for a design-led mobility brand selling across Australia and New Zealand through online, B2B stockists, and clinician-influenced channels. Sole marketer and de facto marketing lead for Locomo’s Australian and New Zealand branches. Responsible for setting marketing direction and delivering the day-to-day work across brand, digital, CRM, e-commerce, campaigns, product messaging, agency management and trade show support. - Set marketing priorities across brand, product education, paid media, sales support, e-commerce, stockist activity and trade show preparation. - Planned and delivered marketing activity across Meta, Google, email, organic content, website updates, product campaigns and sales materials. - Owned HubSpot CRM architecture from feasibility through to implementation, including structure, workflows, data considerations and integration planning across the wider tech stack. - Managed external partners across paid media, web development, design, print and technical implementation, including briefs, proposals, feedback and timelines. - Worked with agency partners on paid media strategy and reporting, including creative review, campaign structure, targeting, policy issues and performance recommendations. - Managed Shopify website updates across AU and NZ, including product pages, copy, site structure, SEO considerations, app implementation and customer journey improvements. - Developed clearer product messaging for customers, carers, clinicians, stockists and internal teams, translating technical product details into practical benefits. - Helped shape brand foundations beyond visual design, including tone of voice, audience segments and messaging consistency across customer touchpoints. - Supported ATSA Sydney and Brisbane trade show planning, including stand design, print collateral, signage, product materials, lead capture workflows and event follow-up considerations. - Coordinated print, signage and event material logistics with suppliers and internal teams. - Responded to customer questions on social and paid ads with clear, useful product guidance, including sensitive mobility and accessibility-related questions. - Acted as the main link between owners and agencies, suppliers, and technical partners for marketing work. - Tech stack used: HubSpot, Google Workspace, Shopify, CIN7, Cradle, Meta Ads, Google Ads, GA4, GSC, Canva.

AI-native climate tech SaaS company helping landholders identify vegetation, make land-use decisions, and unlock forest carbon revenue. Led broad, hands-on marketing in a lean start-up environment, covering strategy, content, campaigns, product marketing, automation, webinars, events, PR, website updates and marketing systems. CarbonCrop unlocked over $35 million in carbon credits for landholders during this period and grew from around 20 to 300+ landowners, plus 10+ enterprise clients, industry groups and local government partners. - Helped shape and deliver company-wide marketing strategy with the Head of Growth, connecting brand, content, product marketing and campaigns to commercial priorities. - Built CarbonCurious from scratch into a regular webinar and education channel with 150+ recurring signups. - Planned and delivered campaigns across Google, Meta, LinkedIn, YouTube, email, webinar and content channels to support awareness, education and inbound interest. - Owned website and landing page updates across Wix and HubSpot, improving structure, copy, conversion paths and clarity for different audience types. - Turned complex carbon, land-use and SaaS topics into clear content for farmers, corporates, consultants, catchment groups and government-adjacent audiences. - Supported product releases with messaging, launch plans, customer communications and internal rollout support. - Led the rollout of a company-wide rebrand with Previously Unavailable across website, social, sales collateral, internal assets, print and events. - Built and maintained email workflows in HubSpot and Brevo to support lead handling, segmentation, nurture activity and targeted outreach. - Supported account-based marketing activity for enterprise buyers and catchment groups, tailoring messaging and outreach to specific account needs. - Coordinated event, sponsorship, PR and executive communications activity, including Fieldays, the Carbon Forestry Conference, speaker engagements, media coordination and supporting materials. - Introduced AI and automation tools, including ChatGPT, Guidde, Descript and Zapier, to reduce manual work and improve content, documentation and campaign delivery. - Recommended MarTech changes that saved $20K+ per year while keeping the core marketing function working. - Used GA4, SEMRush, Google Search Console, Wix, HubSpot and Brevo to monitor content, campaign and website performance. - Created campaign and visual assets in Canva for social media, YouTube, email, print, webinars and events. - Tech stack used: HubSpot, Brevo, Wix, GA4, Google Search Console, SEMRush, Zapier, Canva, Guidde, Descript, YouTube, LinkedIn, Meta, Google Ads.

National B2B importer and distributor serving trade, retail and reseller channels, including Mitre 10. Owned day-to-day marketing delivery and supported commercial activity across campaigns, promotions, product listings, reseller support, digital activity and internal systems. Also supported Mitre 10 HQ as a key account contact. - Developed and delivered annual marketing activity with senior leadership, aligning campaigns with business goals, sales priorities and stock availability. - Managed a $120K/month marketing budget across print, signage, campaign collateral, product promotions and trade marketing. - Supported a 5% year-on-year profit increase through better promotional pricing, bundled offers, bulk discounts and product packages that protected margins. - Delivered marketing campaigns across partner, trade and retail channels, helping resellers educate customers and sell more effectively. - Improved product visibility across Mitre 10 and MyTools websites by coordinating product information, metadata, copy and GS1 integration. - Managed product listings and data accuracy for transactional websites, working with national buyers, sales and trade teams. - Produced B2B sales assets including specification sheets, product kits, promotional material and POS displays. - Helped implement HubSpot CRM foundations, including automations, landing pages and contact forms. - Worked with sales and supply chain teams to align promotions with stock levels, timing and customer demand. - Supported a remote design team across Thailand, the Philippines and Nepal, coordinating work, feedback and equipment needs. - Provided account-specific marketing support for major clients including Mitre 10. - Contributed to commercial proposals that supported national buyer wins and channel growth. - Tech stack: Microsoft Suite, NetSuite, Zeald CMS, GS1, Mailchimp, ActiveCampaign, HubSpot, Meta Business Suite, 3CX.

Supported delivery of marketing and communications, and sales activities in a national B2B importer and distributor serving retail and trade customers, including Mitre 10. - Helped launch new product ranges by coordinating packaging, manuals, print collateral, campaign assets and supplier communications. - Produced manuals, packaging copy, digital content and product information to support sales and improve customer clarity. - Reduced trade flyer fulfilment from a one-week, multi-person task to a 1.5-day solo process. - Managed marketing inboxes, purchase orders, trademark renewals, domain maintenance and internal marketing calendars. - Supported cross-border marketing for the Australian subsidiary, keeping messaging and campaigns aligned. - Helped integrate a sister business into the main revenue and marketing system. - Worked with Mitre 10, Saeco Wilson and other key accounts to support long-term commercial goals. - Liaised with local and offshore design teams to keep brand and campaign assets consistent. - Tech stack: Microsoft Suite, Mailchimp, GS1, Zeald CMS, NetSuite

HubSpot Inbound Certification

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HubSpot Marketing Software

HubSpot Academy

HubSpot Reporting

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Email Marketing Certified

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Social Media Certified

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Digital Marketing Certified

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Digital Advertising Certified

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SEO Certified

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Content Marketing Principles for Business

SEMRush

Foundations of Generative AI for B2B Marketing

AI Learning Courses by Nicole Leffer and A. Catalyst