Technology, Information and Media
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Carla F

Retention Sales Manager

About Me

As a Retention Sales Leader at Adobe Italy, I manage a cross-country team of six sales professionals who work closely with the country MD and Sales Leader on the retention and development of our customers. With over five years of experience in the digital experience domain, I have a proven track record of helping marketing leaders create exceptional and engaging experiences for their audiences across multiple channels and devices. I am passionate about learning from others and adapting to change, as I have lived in 14 different towns over the past 30 years and met many diverse and inspiring people. I enjoy collaborating with the entire ecosystem of partners, consultants, and peers to share best practices and develop effective retention strategies. I also work with HR to develop talent and build career plans for my team members, as I believe in empowering and transforming others to achieve their full potential.

Jurisdiction

Italy | France | Spain

Experience

Seniority LevelMid-Senior level
Years of Experience15-20 years
Current StatusActive
Retention Sales ManagerAdobe
2018 - Present

Managing Italian retention teams - Working closely with the country MD and Sales Leader on the retention and development of our customers - Manager of a team cross-country - 6 sales - - Working with the entire ecosystem (Marketing, Partners Consulting) on the development of the retention strategy - Working with my peers at Western level to share best practices cross teams - Working with HR to develop talent and build career plan for my team members

Account ExecutiveOracle
2016 - 2018

Helping HR Leaders into the HR Digital Transformation with Oracle HCM Cloud.

Key Account ManagerVodafone Italy
2014 - 2016

Account Development Manager Southern EuropeForrester Research
2012 - 2014

Marketing SpecialistEMC
2011 - 2012

Business AssistantAdobe
2008 - 2011

Education

Degree of Politics ScienceUniversità di Bologna
2005 - 2009

Certification

Total Certifications1

Diplome Chambre de Commerce Paris

Chambre de Commerce Paris

2003 - 2004

Skills

Core skills0
Languages4

Languages

English
French
Italian
Spanish