Own end‑to‑end commercial growth and post‑sale outcomes across employer, payer, and K‑12 segments—linking pipeline, implementation, and retention into one operating system. Designed and implemented a full‑stack GTM and sales system from scratch (segmentation, positioning, pricing, channel strategy, demand generation, and pipeline cadences), translating a 5‑year growth plan into quarterly bookings and retention targets across U.S. markets. Built growth analytics and CRM infrastructure (stages, forecasting, dashboards, KPI frameworks) to drive disciplined qualification, deal governance, and forecast accuracy tied to EBITDA and location‑level economics. Operate a one‑team model with clinical operations and account management to ensure seamless implementation, strong NPS, and expansion within existing employer and payer relationships. Partner closely with marketing to align campaigns, content, and sales enablement to target segments and enterprise deal cycles, ensuring commercial promises match delivery capabilities.

Built and led a global business development, alliances, delivery, and customer success organization from 5 to 20+ FTEs across three continents, with accountability for new ARR, renewals, and service delivery quality. Transformed a fragmented enterprise sales and partner motion into a structured, repeatable engine—defining pipeline stages, qualification criteria, deal economics, and regional GTM playbooks that improved win rates and predictability. Partnered with product and clinical/operations to translate client requirements into scalable configurations and service offerings, ensuring what was sold could be delivered consistently across U.S., EU, and APAC markets. Created standardized implementation frameworks and RACI models for complex enterprise deployments, reducing launch timelines and improving cross‑regional coordination. Established CRM architecture, KPI frameworks, and executive reporting cadences connecting activity metrics to ARR, win rates, sales cycle length, and CAC/LTV across global operations.