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Sonya Davies

Executive & Wellbeing Coach

About Me

Empowering leaders to be emotionally, socially & strategically intelligent, enabling them to lead well, be well, and thrive in complexity. Strategic, perceptive, and grounded. 25 plus years of strategic leadership experience, 2,800 plus global coaching hours. International Coaching Federation Master Certified Coach (MCC) and National Board Certified Health and Wellness Coach (NBC-HWC) Leaders partner with Sonya to enable: Executive wellbeing and sustainable leadership Career transitions and role elevation Strategic communication and executive presence Navigating uncertainty and change with clarity Leader-as-coach and organizational development My Approach: Clients describe me as a trusted strategic partner—perceptive, intuitive, and skilled at translating complexity into clarity. I hold the coaching space with both presence and strength, creating a grounded, secure environment for deep exploration, insight, and growth. As your thought partner, I challenge assumptions and support you to stretch beyond the familiar—toward new thinking, aligned action, and meaningful outcomes. My value lies in cross-sector experience and multi-level insight. I bring a global perspective, cultural adaptability, and deep understanding of organizational systems and leadership realities. I'm alongside you—not to lead, but to walk with you—as you shape the next chapter of your leadership, aligned with purpose, presence and wellbeing. More About Me: Navigating who you are as a leader is like exploring a trail through new terrain—full of curves, unexpected vistas, and moments of discovery. As you advance on your path, I walk alongside you, creating a trusted space to explore complexity, challenge assumptions, and unlock growth and momentum. As a systems thinker and Master Certified Coach (ICF-MCC), I coach high-potential professionals, mid-executive leaders, and board-level talent across sectors—from startups and SMEs to multinationals and global NGOs. My coaching supports leaders navigating complexity, strategic transition, and sustainable performance. I bring 25+ years of leadership and coaching experience, with over 2,800 coaching hours across 50+ organizations. Top recent partnerships include Google, Disney, Salesforce, Michelin, Stihl, Keller NA, Zscaler, HPE Op., Keysight Tech., JLL, Chevron, University of Melbourne, Queensland Health, BlackRock, Macquarie, Accenture, Visagio, UNHCR, NRC, World Vision, International Organization for Migration, Takeda, Dementia Australia, Miro, TripAdvisor, and Medical Defence Australia. Alongside coaching, I bring lived leadership experience in strategic reviews, regional program management, organizational development and philanthropic advancement. As co-principal across six SMEs in consulting, retail, and agriculture, I understand what executive, entrepreneurial and business success demands in practice. I am committed to coaching mastery, ethical leadership, and enabling sustainable impact—empowering leaders to align who they are with how they lead. Coaching Credentials: MasterCertified Coach International Coaching Federation (MCC) National Board Certified Health & Wellness Coach (NBC-HWC) Institute of Executive Coaching & Leadership Organizational Coaching Level 3 International Coaching Federation Member Coach Reviews/Testimonials: "Sonya will notice your contradictions and give them to you. This can be confronting but it is this approach that made me face what I was not changing." "Sonya will stay right alongside you, giving you courage to go to the unknown and find what you are not seeing." "Sonya helped me connect the dots and see a bigger pattern at play by asking tenacious questions that helped me step outside of my own perceptions to untangle a complex problem." Ready to Begin or Find out more: If you are seeking a seasoned, culturally adaptive, strategic thought partner, who will balance the complexity with not losing sight of who you are, find out more here https://www.sedsolutions.com.au/ Additional Certifications: Post Graduate Certificate Positive Psychology in Health & Wellness Coaching (College of Executive Coaching) Certified in Mental Health First Aid Master of Health Services Management (Curtin University) Certified Conscious Business Coach Accredited Business English Coach for international executives (TEFL)

Jurisdiction

Regions: Oceania, Americas, Asia, Europe, Africa

Experience

Seniority LevelC-Suite
Years of Experience20+ years
Current StatusActive
Executive & Wellbeing Coach | Strategic & Systemic LeadershipStrategic Effective Development Solutions (SED Solutions)
2008 - Present

Coaching clients span senior executive leaders across global sectors. Selected representative assignments include: - VP, Tech Startups (Technology): Shaped strategic team culture and sustained performance in scaling environments - Executive Director, Global Commercial Fraud (Banking): Led upward influence strategies and built succession pipelines - National Director (Humanitarian NGO): Strengthened delegation, wellbeing, and leadership sustainability - Area VP (Technology): Facilitated strategic scenario planning and leadership alignment - Regional Manager (Resources): Enabled strategic alignment during acquisition integration - Medical Director (Pharmaceutical): Aligned executive negotiation capability with meaningful career direction - Managing Director (Consulting): Built and sustained high-performing executive teams - Dean (Higher Education): Enhanced strategic leadership and leveraged networks for broader influence - Area VP, Sales (Technology): Navigated high-stakes conflict and executive negotiation under pressure - Head of Global Operations (Manufacturing): Integrated personal purpose with organizational strategy - Head of Advisory (Consulting): Developed business strategy and led complex negotiations - Director, HR (Government): Strengthened cross-sector collaboration and career adaptability - Commissioner, IT Sector (Technology): Enabled scalable thinking and managed executive-level escalations - VP (Financial Services): Developed strategic alignment in the context of organizational restructuring - Regional Director, Global IT (Technology): Elevated executive presence and strategic positioning - Senior Manager (Banking): Supported team and cultural alignment during transformational change

Senior Leadership, Organisational Development AdvisorMurdoch University
2013 - 2017

Recruited into a newly created role to shape and deliver enterprise-wide leadership and organisational development strategy in alignment with Murdoch University’s Strategic Plan. Provided an internal strategic consultancy service to senior management, reporting to the GM of Workforce Development and Performance, and partnering cross-functionally to build long-term leadership capability and culture. Key Contributions: - Developed and implemented a three-tiered Leadership Capability Framework, endorsed at the executive level. - Designed and delivered the university’s leadership development portfolio—co-creating over 70 leadership modules, managing program budgets, and aligning offerings with strategic priorities. - Led the design of the Performance Development Portfolio, with a focus on coaching and performance conversations. - Co-developed the university's Organisational Development framework and Capability Survey for measuring impact and engagement. - Designed the Manager Induction e-learning as part of strategic onboarding. - Delivered internal communications strategy to drive visibility, engagement, and uptake of development programs.

Executive Education Centre, Learning and Development Client ManagerMurdoch University
2010 - 2012

Appointed to a senior start-up role to lead the growth and strategic positioning of Murdoch’s Executive Education Centre (EEC) in Southern Western Australia. Focused on engaging government, corporate, NFP, and SME sectors, I drove the design and delivery of leadership and development programs aligned to real-world executive challenges. Key Contributions: - Developed and implemented a targeted market and communication strategy to attract clients in an emerging and underdeveloped regional market. - Secured public and private sector partnerships, including Royalties for Regions funding for the Peel region, by building trusted relationships and demonstrating the value of strategic leadership development. - Achieved an 80% client conversion rate through tailored proposals and business development efforts—positioning the EEC as a credible provider of executive learning. - Oversaw end-to-end project and contract management in this area—partnering with subject matter experts, assessing organisational needs, and delivering customised leadership solutions that met performance and growth objectives. - Contributed to building the EEC’s brand as a recognised hub for leadership and executive development.

Development ManagerThe University of Western Australia
2006 - 2007

Recruited to lead strategic donor engagement and philanthropic initiatives, including major gifts, scholarships, prizes, and annual giving. This role was a values-driven extension of my broader commitment to impact through development, engagement and equity—leveraging my core strengths in strategic engagement, stakeholder management, and communication to foster sustainable major donor relationships and elevate the visibility of student and faculty needs. Key Contributions: - Designed and delivered a university-wide online giving framework in collaboration with IT, combining user-friendly UX with emotionally resonant storytelling—achieving significant donor growth while using just 30% of the allocated budget. - Developed and implemented a values-based donor engagement strategy that increased trust, visibility, and satisfaction ratings across key stakeholder groups, including alumni and prospective donors. - Created communications that highlighted real student impact, driving increased philanthropic awareness and contributing to long-term advocacy for the institution.

Business ConsultantGlaxoSmithKline
2004 - 2006

Recruited into a specialist business consultant engagement and development role to support the successful delivery and expansion of a state-wide immunisation program. Applied strategic thinking, education design, and stakeholder engagement to drive adoption, improve access, and contribute to significant growth in key accounts. This role reflects my ability to translate complex goals into measurable outcomes across sectors. Key Contributions: - Played a core role in developing the successful tender for the state-wide immunisation initiative and led the strategic rollout in partnership with government and healthcare providers. - Designed and executed an education engagement strategy for industry and government clients, resulting in a 45% increase in growth across key accounts. - Conducted detailed market segmentation research to identify client needs, align education offerings, and project return on investment. - Received a National Top Performer Award in recognition of program impact and client engagement outcomes.

Health and Charitable OrganisationsContracted Executive Management Roles
2001 - 2006

Engaged in a series of senior leadership contracts including CEO and Executive Director roles across health and charitable organizations. Accountable for strategic direction, workforce leadership, and operational oversight—reporting directly to Boards and steering alignment of mission, people, and performance across diverse environments. These roles reflect my adaptability and governance experience in purpose-driven sectors.

Executive Operations LeaderRussell Pathology
1990 - 2001

1998-2001 Led operations for a high-performing pathology service, with full responsibility for quality, compliance, workflow optimisation, and team leadership. Drove strategic initiatives across business operations, ensuring high standards of service, regulatory integrity, and operational performance. 1990-1998 Led operations and team leadership of several divisions focused on cytopathology, clinical outreach, research, education and stakeholder engagement.

Managing PrincipalSEDMAC PTY LTD
2000 - Present

Australian private company focused on commercial investment portfolios. Managing principal guiding the strategic direction.

Certification

Total Certifications7

Master Certified Coach (MCC)

International Coaching Federation

2025 - 2028

Credential ID: 9740664b-4b80-4ba5-96e3-8d08765fbd7b

National Board Certified Health and Wellness Coach (NBC-HWC)

National Board for Health & Wellness Coaching

2022 - 2028

Credential ID: 159f65dc-4977-49c5-a44c-3a317a3a38cc

Organisational Coaching Level 3 Accreditation

Institute of Executive Coaching and Leadership (IECL)

2020

Credential ID: 0821d1ac-f776-4873-bd2c-e8e932aee913

Post Grad Cert. Positive Psychology Health and Wellness Coaching

College of Executive Coaching

2022

Credential ID: https://api.accredible.com/v1/frontend/credential_website_embed_image/certificate/51642048

Teaching English as Foreign Language (TEFL) and Teaching Business English

THE TEFL ACADEMY - Leading EFL Teacher Trainer Provider

2020

Masters Health Services Management (MHSM)

Curtin University

2021

Mental Health First Aid

Mental Health First Aid International

2021 - 2027

Skills

Core skills0
Languages1

Languages

English