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Bree Fowler

Digital Transformation and GTM Leader

About Me

Results-driven go-to-market and digital transformation leader with 15+ years of experience driving enterprise growth, operational modernization, and customer experience innovation across global brands including Dell Technologies and Tavistock Group portfolio businesses. Proven track record leading complex transformation programs spanning eCommerce, omnichannel strategy, partner marketing, marketplace expansion, and digital operations. Adept at building business cases, designing scalable operating models, aligning cross-functional stakeholders, and operationalizing initiatives from strategy through execution. Known for translating ambiguity into measurable outcomes by combining commercial strategy, process transformation, and technology enablement to accelerate revenue growth, improve organizational efficiency, and modernize customer engagement at scale.

Jurisdiction

United States

Notable Employer

  • Head of Strategic Revenue Programs at Dell Technologies
  • End-to-End Ecommerce Experience Manage at Dell Technologies

Experience

Seniority LevelExecutive
Years of Experience20+ years
Current StatusActive
Head of Strategic Revenue ProgramsNotableDell Technologies
2022 - 2026

Led enterprise onboarding, platform implementation, and customer lifecycle optimization across a $5B digital commerce ecosystem, improving adoption velocity, time-to-value, and post-launch customer engagement. * Designed and scaled onboarding and implementation frameworks across enterprise digital commerce platforms, reducing friction and improving time-to-value for internal and external users * Led cross-functional organization of 33 across Product, Engineering, Architecture, Data, and Operations supporting implementation, activation, and post-launch success * Owned enterprise rollout strategy for digital platforms, ensuring successful adoption across global stakeholders and business units * Built KPI frameworks tracking activation, adoption, engagement, and operational efficiency across onboarding and post-launch phases * Developed process optimization and workflow redesign initiatives that improved implementation consistency and reduced manual effort * Implemented AI-enabled automation across workflow systems to accelerate onboarding execution and reduce operational bottlenecks * Partnered with Engineering and Product teams to streamline system integrations and improve onboarding readiness across platforms and APIs * Established Voice of Customer (VoC) feedback loops to identify onboarding friction points and drive continuous improvement * Directed vendor selection and platform evaluation for onboarding-related systems including CRM, analytics, and workflow automation tools * Improved customer lifecycle transition from implementation to adoption through structured engagement and success frameworks

End-to-End Ecommerce Experience ManageNotableDell Technologies
2020 - 2022

Managed onboarding and implementation of internal digital platforms supporting ecommerce workflows and enterprise systems * Improved onboarding efficiency through process redesign and workflow optimization initiatives * Partnered with Engineering on API integrations enabling smoother system setup and faster activation * Built KPI dashboards tracking activation, adoption, and early lifecycle performance

Education

Masters of MBATexas state university
2017 - 2019
Degree of BA, Communications Biola University
2001 - 2004

Certification

Total Certifications1

Customer Experience

University of Houston

Skills

Core skills0
Languages1

Languages

English