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Kristen

Turning complexity into clarity

About Me

Senior Vice President of Commercialization recognized for driving enterprise transformation, commercialization strategy, and operational excellence. Boasts success building and scaling PMO and commercialization functions, accelerating revenue growth, optimizing enterprise operations, and delivering multimillion-dollar cost savings through innovation, governance, and cross-functional leadership. Aligns strategy with execution by spearheading complex transformation initiatives and developing scalable operating models that improve speed to market, profitability, and organizational agility. A trusted executive partner known for fostering collaborative cultures, influencing stakeholders, and enabling sustainable growth through strategic innovation, process modernization, and data-driven decision-making. Globally accredited in Executive Coaching, working with CEO's and leadership teams in both non-profit and for-profit industries.

Jurisdiction

United States

Experience

Seniority LevelExecutive
Years of Experience20+ years
Current StatusActive
Senior Vice PresidentTruist
2022 - Present

Oversaw strategies to assess new software solutions and commercial viability in alignment with business needs. Conveyed market intelligence through regular meetings with stakeholders to validate priorities. • Delivered $6M annual liability savings, a $50M increase in loan originations, and a $14M reduction in manual work identified through innovation sandbox. • Designed and operationalized a cross-functional execution framework that aligned business, product, technology, and operational stakeholders around enterprise innovation priorities and accelerated decision-making. • Improved process efficiency by 55% and completion rates by 25% through preventative risk mitigation and SOP optimization. • Secured average price reductions of 30% through vendor negotiations. • Enabled top-line growth by coaching founders on go-to-market strategy, sales messaging, and product roadmaps, increasing executive-level introductory meetings by 40%. • Leveraged AI-driven and automation-first approaches to streamline evaluation workflows, reduce manual effort, and accelerate execution timelines. • Established operating framework and governance processes for intake, prioritization, onboarding, evaluation, and operationalization of innovation initiatives including AI, workflow automation, and new product offerings. • Represented Truist as a Board member across 7 portfolio companies, providing strategic operational guidance, growth planning, commercialization readiness, and serving as relationship manager to portfolio company.

CEO, OwnerMove and Unleash
2022 - Present

Founder and owner of Executive Coaching and Consulting services. • Provide 1:1 coaching services to non-profit CEO’s through periods of transformation as their organizations doubled in annual budget and scope of services • Assess Board governance and structure of for-profit and non-profit organizations • Provide strategic assessment of organizational structure, process simplification opportunities, and vendor management contract adjustments • Create and deliver team coaching sessions on effective time management and meeting facilitation

Vice PresidentCatalina
2013 - 2022

• Generated $50M in incremental annual revenue by restructuring commercialization into a program-level operating model spanning the full product lifecycle. • Reduced time to market by 72%, errors by 80%, and handoffs by 40% through process optimization. • Established portfolio planning cadences, product roadmaps, and KPI-driven reporting. • Enabled scalability of new products and solutions through process simplification, creation of playbooks, value stream mapping, workflows, and training. • Launched new products using Agile execution cycles, supported by standardized workflows, playbooks, and training in alignment with revenue forecasts. • Onboarded 20+ new partner launches annually through creation of standardized client onboarding processes. • Enabled Product Managers and Operational resources through. • Established KPIs and operating metrics to measure product profitability, operational performance, and execution effectiveness, leading to accelerated integration of people, processes, and technology post-M&A. • Led operational continuous improvement initiatives using Lean, Kaizen, and FMEA methodologies. • Prioritized initiatives to modernize platforms and workflows, enabling automation-ready processes and data-driven operational execution across product, operations, and go-to-market functions. • Accelerated strategic plans by developing KPIs to measure product profitability. • Achieved $10M+ in annual cost savings through legacy system retirement and process optimization, reducing delivery timelines by two-thirds. • Tripled revenue in under one year through effective client introduction to new product offerings. • Managed vendor and offshore resource partnerships supporting analytics, operations, and reporting functions. • Facilitated global technology rollouts across U.S., Europe, and Japan, ensuring adoption through process design and training.

Education

Masters of Business AdministrationUniversity of South Florida
2008 - 2010
Degree of Management Information SystemsFlorida State University
1995 - 1999

Certification

Total Certifications4

Project Management Professional

Project Management Institute

2011 - 2029

Credential ID: 1393593

Lean Six Sigma Green Belt

Catalina

2016

Product Owner

Scrum Alliance

2014 - 2029

Credential ID: 315961

Associate Certified Coach

International Coaching Federation

2023 - 2029

Skills

Core skills0
Languages1

Languages

English