• Owned full P&L and EBIT responsibility for a 90 FTE organization, leading end-to-end operations, strategic initiative on financial performance, operational efficiency, commercial execution, cost discipline • Led the turnaround of a €65M EMEA operation from loss-making to breakeven within 18 months through restructuring, performance improvement, and operational optimization initiatives • Rebuilt leadership team across Procurement, Operations, Warehouse, Sales, and Finance • Delivered 12% supply chain efficiency improvement and 10% cost reduction • Implemented AI-driven solutions to enhance S&OP efficiency and data-driven decision-making

• Led global supply chain and business transformation spanning digital and AI transformation • Oversaw end-to-end implementation across international organizations • Accountable for global investment portfolio across retail, omni-channel, B2B and B2C operation • Delivered end-to-end operating model redesign, integrating supply chain, retail, digital capabilities • Appointed by CEO to lead one of IKEA’s largest business model transformation

• Chairman of Regional Board, with leadership across 9 countries • Grew revenue from €700M to €900M through supplier network expansion • Expanded operations into 6 new markets across the Middle East and Pakistan • Transformed region from lowest-ranked to 3rd best-performing globally within IKEA • Built high-performing leadership team, recruiting and developing country Site Managers • Managed relationships with governments, authorities, and embassies across multiple markets • Led 200+ FTE organization across EMEA and Asia, driving supplier performance • Improved sustainability compliance and operational excellence across international operations

• End-to-end operational and financial accountability (€650M scope) across multiple countries • Delivered 12% improvement in supply performance (sourcing, compliance, ERP digitalization) • Managed high-level government, embassies, regulatory, and external stakeholder relationships • Appointed official media spokesperson, leading external communications and corporate positioning

• Delivered 16% reduction in landed costs across Europe, Middle East, and new markets • Introduced Sustainability Strategy across Supply Chain reducing 12% total carbon footprint • Defined and executed regional supply chain strategy, creating strategic roadmaps for Europe • Achieved additional 7% cost efficiency through logistics and transport optimization • Led development of Dubai Distribution Center (>1M m³ annual volume) • Strengthened logistics network design, supplier integration, and flow optimization • Scaled supply chain capacity from 1.0M to 1.4M m³ through operational excellence

• Led financial governance across Vietnam, Indonesia, Thailand, Malaysia, Singapore, and Australia • Delivered 12% cost savings through operational efficiency programs • Served as Risk Manager, ensuring business continuity and Business Ethics compliance • Managed €15M budget and 40 FTE, driving performance and accountability

• Led operational management, distribution and logistics across South East Asia • Delivered 11% reduction in landed costs, managing annual volumes of 500k m³ • Executed cross-country supply chain optimization initiatives • Served on advisory board for IKEA Transport Group (Asia Pacific) • Led organization of 20 FTE across the region

• Led global sourcing strategy, category strategy and supplier base optimization • Optimized global supplier base, reducing purchasing costs by 5% and landed costs by 12% • Oversaw annual turnover growth from €60M to €100M

business steering and strategies in Supply and Range

International Coach ACC-level

International Coach Federation

2017