Led internal communications, employee engagement and advocacy strategy and execution during one of Ford's most significant transformations in decades. • Drove improvement in employee engagement scores by modernizing Ford's global internal communications ecosystem (intranet, employee app, newsletters and signage) optimizing content strategy and storytelling through performance analytics. • Architected enterprise-wide communications governance frameworks, channel standards, and SOPs adopted across global internal communications teams. • Scaled Ford's employee advocacy programs (#WeAreFord and #FordInfluencer) amplifying organic reach during key company moments. • Designed and delivered flagship engagement experiences connecting 4,000+ employees, suppliers, and dealers to Ford's transformation strategy earning a 2024 PRWeek Awards Finalist recognition. • Piloted AI-enabled workflows and tools reducing content production costs by ~90%.

Led communications strategy and reveal preparedness across Africa, Middle East, Asia Pacific & ANZ for the new Ford Ranger aligning cross-functional and regional teams around unified go-to-market narratives across diverse and complex markets. • Architected and led the communications strategy for the Ford Ranger reveal across 15 time zones aligning Engineering, Design, Manufacturing, Marketing, and regional teams around a unified two-year go-to-market narrative. • Delivered a fully virtual global media reveal during the pandemic, maintaining media and stakeholder engagement across international markets despite lockdowns and complex cross-regional dependencies. • Launched #RangeHer, an insight-driven campaign targeting female influencers across South Africa, GCC countries, Thailand, and Vietnam driving positive sentiment and consideration among a key growth audience.

Built and led Ford's communications function across 12 markets from Saudi Arabia to Morocco covering product, corporate, employee, CSR, dealer, and reputation communications. • Built Ford's entire MENA communications function, establishing brand strategy, agency partnerships, stakeholder frameworks, and operating rhythms across 12 culturally diverse markets. • Orchestrated communications efforts around "Welcome to the Driver's Seat", Ford's landmark campaign following the historic lift of Saudi Arabia's driving ban, securing international media placements and launching Driving Skills for Life for Her, a first-of-its-kind female driver empowerment program. • Delivered the Mustang on Dubai's Burj Khalifa activation during Ford Mustang's 50th anniversary, with Executive Chairman Bill Ford in attendance a world-record brand moment with global visibility. • Founded and scaled Ford's MENA CSR platform across 12 markets, encompassing Conservation & Environmental Grants, Warriors in Pink breast cancer awareness, and Driving Skills for Life teen safe driving initiatives. • Served as regional spokesperson and senior communications counsel to MENA executive leadership and dealer principles, managing crisis response, high-stakes media relations, and stakeholder engagement. Earlier career at Ford Middle East featured establishing Ford's communications infrastructure across the GCC and Levant region during the company’s regional foundational growth phase, developing brand voice, media relationships, dealer communications, and product launch capabilities from the ground up.