Profile
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Ilaria

PR&Marketing strategist

About Me

I help companies, startups and founders translate ideas into clear narratives that attract attention, credibility and growth. Most early and growth-stage companies have great products, but struggle to communicate them to the right audience — especially press, investors and key partners. As a PR & Marketing Strategist, I partner with leadership teams to: • define messaging & brand narrative • craft founder positioning for media & LinkedIn • shape communication strategies that increase visibility • amplify storytelling across channels My approach combines strategy, PR execution and content frameworks that help startups get noticed — not just heard. I’m open to fractional engagements (1–3 days/week) and freelance collaborations in PR, comms and narrative strategy.

Jurisdiction

Region: Europe

Experience

Seniority LevelDirector
Years of Experience6-10 years
Current StatusActive
PR&Marketign ManagerTechstar
2026 - Present

I lead LinkedIn communication strategies for both company page and founders, personal profiles, while managing media relations and PR initiatives aimed at strengthening brand positioning, visibility and industry authority

PR&Marketing ManagerEteon
2026 - Present

I lead LinkedIn communication strategies for both company page and founders, personal profiles, while managing media relations and PR initiatives aimed at strengthening brand positioning, visibility and industry authority

Senior Account Executiveecomunicare
2025 - 2025

Managed strategic communication projects for B2B clients Led media relations activities and press office initiatives Coordinated junior team members and project execution

Account ExecutiveHotwire
2022 - 2025

Managed communication strategies for international tech clients Led media outreach and press relations for B2B companies Supported strategic projects and brand positioning initiatives Worked with clients including OpenAI, indigo.ai, Kyndryl, OpenText

Account ExecutiveMediatyche
2021 - 2022

Managed PR and communication for B2B and B2C clients Led influencer marketing and social media strategies Supported business development initiatives

from Account Assistant to Junior Account ExecutiveWeber Shandwick Italia
2019 - 2021

Supported PR campaigns and media relations activities Worked on both corporate and consumer clients (IBM, Cirfood, Alpitour)

Account AssistantAtout France Italia
2018 - 2019

Management of day-by-day account activities Media relations activities both BtoB and BtoC clients Organizations of events and press conferences

Skills

Core skills0
Interests0
Languages5

Languages

English
French
German
Italian
Spanish