Led the implementation of integrated Communication, Marketing, and Sales strategies for recruitment services and the supply of temporary and seasonal workforce, ensuring alignment with the company’s strategic goals and growth objectives; Managed strategic planning, developing and executing new sales plans and data-driven marketing strategies to drive revenue and market expansion; Recruited, trained, and led Marketing and Sales teams, defining KPIs, monitoring performance, and fostering a results-oriented culture; Designed and launched multichannel marketing campaigns, promotional materials, and advertising initiatives, including e-mail marketing, newsletters, content for social media and professional platforms, and thought-leadership articles, applying SEO best practices to increase organic traffic and brand visibility; Conducted market research, identified new business and marketing opportunities, analyzed market trends, and performed competitor benchmarking to support strategic decision-making; Managed marketing budgets, controlled costs, forecasted revenues, and defined sales targets to ensure efficient resource allocation and ROI; Built and maintained strong relationships with key clients, managing client databases and feedback to enhance customer satisfaction and long-term retention; Performed continuous performance analysis, monitoring sales activity, marketing campaign effectiveness, and overall results against established objectives.

Managed social media and e-mail marketing strategies for a diverse client portfolio, including MEI Europe, Engel & Völkers, Espaço Vila Lara, and Trinca Vinhos Restaurants, among others, strengthening brand visibility and audience engagement; Designed, developed, and maintained websites and digital content optimized for SEO, ensuring strong online presence, usability, and search engine performance; Implemented and managed e-commerce solutions using Shopify, focusing on user experience, conversion optimization, and sales growth; Planned, executed, and optimized e-mail marketing campaigns using platforms such as E-goi, Mailchimp, and Brevo, with an emphasis on lead generation, customer retention, and performance analytics.

Google: AI and Productivity

Santander / Google

2024

Credential ID: OA-2024-1209000690586

SEO + Marketing Content

Santander Open Academy

2025 - 2025

Credential ID: OA-2025-0320000915349

Storytelling to Digital Marketing

Santander / Chicago University

2025 - 2025

Credential ID: OA-2025-0320000915220