Served as fractional Chief Marketing & Communications Officer and strategic advisor to the founder/CEO of an AI-native healthcare operations company, leading executive positioning, integrated communications, and market-facing narrative strategy for Deep-SKAI, a next-generation enterprise AI platform designed to unify clinical, financial, and operational workflows across healthcare systems and supply-chain environments. • Architected and led the enterprise brand, market positioning, and integrated communications strategy that established NexStratus as a differentiated entrant in the emerging AI healthcare operations category. • Defined a clear enterprise value proposition and messaging framework for Deep-SKAI, translating complex AI capabilities into market-ready positioning, executive storytelling, and customer-facing narratives. • Directed an integrated launch strategy spanning PR, executive visibility, digital content, web, messaging, video, and GTM assets to support market awareness and strategic healthcare engagement. • Served as strategic communications advisor to the founder/CEO, leading executive visibility, thought leadership, and stakeholder messaging that strengthened credibility with investors, advisors, analysts, and healthcare decision-makers. • Partnered across product, sales, and leadership teams to align market-facing communications, launch readiness, and enterprise storytelling around a unified strategic narrative supporting early-stage growth and pilot engagement.

Privately held ($885M) health tech/B2B SaaS company serving healthcare providers, pharmacies, and health systems nationwide. Served as senior communications strategist and executive advisor during a period of significant organizational growth, market expansion, and business transformation. • Led integrated communications, executive visibility, and corporate narrative strategy aligned to Growth Office KPIs and long-term business priorities supporting market differentiation, product innovation, and enterprise growth. o FY24 Growth KPIs: 94% • Led an integrated PR, executive visibility, and thought leadership strategy that repositioned the company from a niche SaaS vendor to a recognized digital health transformation leader, increasing share of voice 200% and elevating market influence across healthcare and technology audiences. o Share of Voice: +200% (2021–2024) • Served as senior strategic advisor to the CEO and executive leadership team, leading executive communications, media positioning, and industry narrative strategy that strengthened credibility with customers, partners, analysts, and external stakeholders. • Directed integrated storytelling and content strategies across media, executive, web, social, and internal channels, strengthening brand consistency and stakeholder engagement across the organization. • Served as enterprise crisis communications lead, directing high-stakes response strategies and cross-functional stakeholder communications in partnership with leadership, legal, and operational teams to protect organizational trust and reputation. o 2024 CRP Score: 100 • Partnered across growth marketing, product, sales, HR, legal, and executive leadership teams to establish communications governance, message consistency, and integrated market-facing positioning across major business initiatives and strategic milestones.

National certifying body for anesthesiology specialty practice. Served as the organization’s lead communications, PR, and marketing executive during a period of heightened industry scrutiny, physician burnout, and operational disruption tied to COVID-19. • Led enterprise communications, brand, PR, and stakeholder engagement strategy focused on restoring physician trust, strengthening organizational credibility, and reinforcing the long-term value of board certification. • Partnered closely with executive leadership to navigate high-stakes communications challenges during the COVID-19 crisis, aligning messaging across physicians, healthcare stakeholders, and internal teams during a period of significant uncertainty and reputational risk. • Directed executive messaging, public affairs, and external communications initiatives that strengthened engagement and improved perception among diplomates and specialty stakeholders nationwide. • Led the successful launch and communications strategy for ABA’s first mobile certification app, ABAGo, driving strong adoption, a 4.4-star App Store rating, and measurable improvements in diplomate trust and engagement. • Managed a cross-functional communications and marketing team while aligning PR, digital engagement, content strategy, and stakeholder communications to organizational priorities and operational goals.

Crisis Communication Management Professional

Institute for Crisis Management

2020 - 2028